Wednesday, February 14, 2018

The Importance Of Protecting Your Business Against Plagiarism

The talk of plagiarism and its consequences is often focused on students and the academic world, but the crime can have serious and arguably more damaging repercussions in the professional world. For this reason, it is paramount that you understand the importance of protecting your business against plagiarism before a case unexpectedly strikes.

A plagiarism checker can significantly help you avoid this, by understanding how the offence can affect your business you are less inclined to make the mistakes that many others have. To find out more, read on below.

Brand Reputation.

Plagiarism can significantly affect your brand’s reputation. The only way of gaining reputation infast-paced and competitive markets is through offering genuine information about the services and products that your business offers. Should this information – or the legitimacy of your own content – be dishonest, you may find that you lose loyal clientele and repeat business deals that enable your business to thrive. This highlights the importance of ensuring honest, original content to help with retaining clients, and how it could potentially drive them away from your website.

It’s Illegal.

Completely copying another’s word-for-word is illegal, and thus can cause all kinds of unneeded trouble for you and your business. Whilst some people believe they can get away with copying pieces of multiple sources without citations, this is wrong. Even paraphrasing a small portion of another’s work unauthorised can lead to plagiarism accusations. Regardless of the misconduct, even though plagiarism is not a criminal offense, it is illegal and infringes property rights, including trademark and copyright.

Demonstrate Integrity.

Integrity is demonstrated in work that is original. Whilst it can sometimes be tempting to copy another’s work word-for-word to save time and for ease, writing is an opportunity to express the voice of your business and your employees. Without this, it can be difficult to explain why the reached decisions and conclusions are important. Being able to confidently reflect the due diligence of critical thinking and effectively communicate thoughts about a specific topic will reflect positively on your business.

Loss Of Standing With Search Engines.

Google in particular has taken a significantly hard stance regarding the piracy of content. Stolen content will only result in your website or the site that you are writing for being pushed degradingly lower and lower in the search listings when people are searching for your business – and that’s the last thing you want. In the same way, someone can just as easily plagiarize your work and you could be penalized as a result. It’s a two-way street you need to keep on top of!

Fairness To Colleagues.

Plagiarism isn’t just about simply repurposing content from a source outside of your company. Employees that attempt to take credit for a fellow employee’s idea or concept is a form of plagiarism. This can create tension between employees, and may even result in some employees not being willing to work with those who have previously tried to pass another’s idea off as their own.



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