One effective marketing catalyst any industry would tell you is through word-of-mouth. It is becoming more effective today than ever before even with the advent of social media and online marketing. The way news is quickly relayed does not become a hindrance with these two social platforms but rather serves to intensify them.
Word of mouth has been Dr. Satyabrata Chatterjee’s constant ally with his profession. He is a leading cardiology expert in London, Kentucky and one of the finest in the state. His journey to the solo career he has right now came in as a result of more than 30 years of service to the local Kentuckians.
A graduate from Delhi University College of Medical Sciences, one of India’s finest medical schools, Dr. Chatterjee came to America as a visiting scholar for the Indian government. His initial work in the US was as a kidney disease researcher at the University of Chicago and Northwestern University.
After finishing his research project, Dr. Chatterjee went back to India but decided to take a different medical expertise. He set his heart on Cardiology, a medical field that specializes in diagnosis and treatment of congenital heart defects. Dr. Chatterjee finished his residency in Dayton, Ohio at Wright State University.
Being an expert and experienced invasive cardiologist, Dr. Chatterjee single-handedly created a 14-member cardiology team who are experts at angioplasty, electrophysiology, and bypass surgery around the area. This made London, Kentucky one of the leading hotspots for people in need of cardiovascular surgery closely following top states like Rochester, MN, and Cleveland, OH among others.
Dr. Chatterjee’s expertise does not just make him the most prominent cardiologist around town, he is also known for his dedication and quality of care for his patients. He believes that the way he serves his patients create a lasting impact on them that helps spread his name to relatives and friends.
One of the most satisfying experiences Dr. Chatterjee has with his profession is with an old war veteran who happened to thank him and said that he was as precious as the service medals he had during the war.
This just proves how providing quality care each and every patient can be beneficial for your name. Not only will you contribute to their lives but on the other end, it helps spread your name around. Word of mouth is a great tool not only in most industries, but it is also important for healthcare providers.
Although Dr. Chatterjee is moving to a solo practice, he still continues to have a strong relationship with the local hospitals.
Overcoming the Challenges Faced by Healthcare Providers with the New Financial Reimbursement Scheme of Meaningful Use
A lot of challenges are faced by institutions who try to upgrade their systems and procedures to provide better assistance and service. This does not discount the healthcare system that has gotten used to the traditional clinic or hospital-based data collection.
In the recent years, to provide the general population with better healthcare, the government has moved to a different strategy of having a centralized information gathering system which certified healthcare providers can access, but the upgrade poses a different challenge to some healthcare providers.
Apart from the extensive training costs and time required for the providers, the Federal mandate to move every institution to Meaningful Use means that they have to spend additional resource allocation on IT services among other extra expenses. This would put a halt on important projects that a clinic or hospital prioritizes in order to follow the Federal mandate.
Along with that, several other problems come into play with the new EHR system, the enrollment and validation process for qualified providers can is burdensome for those who have tight employee workload and faculty timelines. It can be unmanageable to have all of the hospital or clinic employees attend and complete a specific course outline without being able to attend to their basic functions. This would lead to severe consequences on the patient’s end.
The implementation process also has a bigger problem to which the only maximum of a quarter can only be paid out as incentives to implement the EHR and obtain Meaningful Use. The total amount of what the institution has to shell out far exceeds the amount of what can be reimbursed. And this is where physician resistance comes to play.
Constraints to have the system immediately implemented also become a bigger problem with organizations that were given a short amount of implementation timeframe. Every healthcare provider has to juggle their resources to further meet the demands of the government while ensuring quality care for their patients.
The implementation of Meaningful Use may be cumbersome, but the benefits of the system to every patient far outweigh its initial discomforts.
Dr. Satyabrata Chatterjee, a leading cardiovascular specialist in London, Kentucky, has moved to a solo career after more than 30 years of providing quality healthcare to Kentuckians. He has already completed Stage 1 & 2 of Meaningful Use so he can further upgrade his services.
His dedication and commitment to providing a strong medical management and quality health care comes from his passion for medicine and admiration for the native residents of Kentucky.
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