How Startups Can Stay On Top Of Social Media Marketing

Online marketing is pretty important for small business owners, but it is a difficult medium to master. Social media platforms are constantly changing, and sometimes businesses have a hard time keeping up, especially start up companies.

The following guide will help you navigate marketing a little more effectively as a budding business.

Check out the Gig Economy.

Freelancing jobs are on the rise as more people accept the idea of working when they choose to. Every day an independent contractor decides to take a job and completes that task. As a budding business owner, you need to pay attention to these freelancers. These are individuals you do not have to hire or offer insurance to. All you have to do is pay them for a job well done before sending them off on their merry way.

Independent contractors are considerably cheaper to hire, and their fee is a one-time expense rather than an ongoing one. Since these individuals are not salaried employees, you can try a number of them to help your online marketing efforts. You have the freedom to let go of a freelancer the moment you notice a drop in quality or begin to lose followers on some of your social media platforms. It is important to pay attention to an independent marketing contractor’s past experience and credentials before hiring.

You want to look for freelancers with a master of marketing from RMIT as an example. It may also be good idea to make sure these individuals have experience working with marketing firms or with other small business owners. Try to see if you can find out more about some of their successful social media campaigns, which should help you figure out if the independent marketing specialist you are considering is a good fit.

Become a Jack of All Trades.

Hiring a freelance social media marketing specialist exposes you to trained marketers, but the problem is that social media platforms continue to change. These changes could cause you to lose followers, especially if you do not have a marketing team on staff. Having a marketer on staff can dramatically reduce the chances of your business losing followers, but this can cost you a lot of money, and startups do not always have the revenue.

Thankfully, you have some time as a small business owner, and you can take marketing classes online. You can receive your masters in the field of marketing with a focus on social media so that you can take care of this issue on your own. Of course, taking this task on will likely be overwhelming, but that is the price many small business owners pay. Do not fret, you are not going to take on this responsibility for too long if you are able to get your business off the ground. Then, you can just hire help.

This degree can help you later on when you are ready to hire a marketing staff. You can sift through most of them since you are familiar with the field. You won’t have to worry about learning a new lingo since you’ll understand marketing, making this process easier for you. Furthermore, this degree can also help you maintain your company’s social media accounts when you are in between professional marketers.

Keep in mind that this will be another skill you can put in your back pocket. As you know, starting a business is a risk since you do not know if it is going to be successful or not. Making sure you add certificates and skills to your personal portfolio helps you create a safety cushion that you can fall back on whenever it is necessary. There is no better time to think about this than in this relatively uncertain economy.

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The Best Of The Best: Redefining Modern E-Commerce Solutions

Regardless of whether you have just recently taken a venture into the exciting world of e-commerce or you are a seasoned player, the fact of the matter is that this is an ever-evolving industry. The solutions of yesterday might not necessarily be able to address the needs of today and tomorrow. Therefore, the entire concept of e-commerce is undergoing a profound transformation.

The key question is what features tend to define the best ecommerce platform. Let us list a handful of undeniably powerful traits, as these will help you to successfully identify those systems worth examining in greater detail.

One-of-a-Kind Solutions for Your Daily Business Needs.

Generic e-commerce solutions are going the way of the dinosaur. Those which have been unable to adapt to a changing marketplace are destined to descend into anonymity. They are now being replaced by fully customised options that are based around the requirements of the business. This only stands to reason, as it should be obvious that the virtual sales needs of an online florist will be much different when compared to those associated with a currency trading platform. However, the changes do not stop here.

The concept of e-commerce is now embracing an entirely intuitive nature. Some methods in the past were a bit tricky to understand and naturally, these would cost the business time as well as money. The malleable framework of current solutions has taken much of the guesswork out of the equation. Users now have the ability to perform several vital tasks from a centralised platform such as:

• Tracking invoices and client payments.
• Obtaining sales and client-oriented information (such as the frequency of purchases and shopping habits).
• Managing inventory.
• Providing real-time customer care solutions (including live chat widgets and integrated email).

These provide the owner and any relevant stakeholders with a decidedly “smart” approach; offering the insight and clarity necessary to enact future changes as may be required.

Proactive Versus Reactive .

One of the many benefits attributed to modern systems such as those offered by Shopify is the possibility to address numerous sales-related metrics within seconds. As an example, think of these two questions:

• How are we doing?
• How did we do?

Which one is better to ask within a real-time sales environment? By better understanding your ongoing performance, it is much easier to adjust any strategies in order to enjoy a higher return on investment (ROI). It is absolutely critical to adopt a proactive stance if you hope to take full advantage of the online marketplace. Let’s never forget that clients will simply look to other portals if they are unable to obtain superior e-commerce solutions on your website. In this case, the grass could very well be greener elsewhere.

The best platforms boast the capability of addressing changing needs while still providing you with a host of innovative tools. If you are able to identify the main hallmarks of such software, success is only a click away.

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What Employers Can Do To Restore Inclusivity In A Divided Age

by Howard Ross, author of “Our Search for Belonging: How Our Need to Connect Is Tearing Us Apart“

Our need to connect with people like ourselves is increasingly placing us at odds with people we view as “the other.” Now, more than ever, this tendency is causing us to form unhealthy attitudes against those with different political, religious and cultural viewpoints than our own. This leaves us strongly connected within our social organizations, and yet deeply divided as a society.

For many of us, our work environments put us among the most diverse people of any place in our lives. Because our work relationships often cut across gender, race, religion, political persuasion and sexual orientation, they have the greatest potential of uniting us across differences.

Places of employment tend to represent a microcosm of society where people will naturally gravitate toward and connect with their tribe. Companies can find it difficult to avoid the schisms that such segregation creates. In fact, studies show that workplace tension causes both generalized stress, and an increased reticence around talking about controversial issues, even when they impact the work.

When companies ignore how the tribalism that’s infected our society can spill over to the workplace, it can undermine the work environment and jeopardize the company’s goals and objectives. That’s why companies need to take up the important work of addressing issues of diversity, culture and finding common ground. Alongside the skills training that they provide, it’s important that they give their employees training in interpersonal communication, inclusion and addressing unconscious bias.

A few standout companies have instituted training and programs to unite staff across differences. Target, for example, sponsors “courageous conversations” that allow employees with different backgrounds to discuss topical issues, such as the travel bans on predominantly Muslims countries.

Kaiser Permanente’s former CEO George Halvorson established a successful model for organizational belonging. Executives and department heads were coached to act more as team leaders than bosses. Every team was tasked with instituting improvements that promoted the organization’s established values, and they shared best practices throughout the organization. Halvorson explained, “When our organization fosters a culture of ‘us,’ we look out for each other in a different way. It can override our individual and societal belief systems.”

If your company is searching for approaches that can bridge differences and build and sustain a sense of connection, it will want to explore these strategies:

1. Communicate a clear vision and purpose.

Set your vision clearly, so that every employee understands and can articulate the company’s purpose and goals. Frequently communicating and reinforcing a powerful and positive organizational narrative around belonging and the value of diversity helps employees to internalize it. Each staff member can then see him- or herself as part of a team, which helps to cancel out polarities caused by differing viewpoints.

2. Develop systems and structures that promote diversity.

Work to remove bias across administrative systems — from recruitment to hiring to onboarding to performance reviews and more. Some companies use “blind resumes” to remove demographic information about applicants. Also, it’s important to recognize that diversity involves more than “how many Xs we have.” It’s about cultivating open-minded thinking and connection.

3. Create opportunities for dialogue on challenging subjects.

Create a safe space for conversations that involve different points of view, but make sure they happen as dialogues rather than debates. Set ground rules and ask everyone to move beyond their individual biases. Ask them to resist the tendency to convince others or to win the argument. Learning to listen actively to points of view you may not agree with can translate to better employee-to-employee relations as well as employee-to-customer relations.

4. Invite employees to share their own stories.

Sharing personal stories helps in promoting a sense of belonging – of being heard and seen. Sharing stories is a way to learn not only about each other personally, but also about other worldviews. Carve out time for employees to share their stories in meetings, in employee resource groups, in diversity education or anyplace it may fit into the employee experience.

5. Acknowledge everyone’s individual contribution.

Organizations function best as a unit when all associates have a stake in the organization’s success. It’s important that employees understand their individual roles in serving the greater good. Does the person at the front desk understand how welcoming people can affect the experience that follows? Are the people who do administrative work and never see the customer acknowledged for the way they contribute to the customer experience? The acknowledgment of everyone’s contribution to the mission keeps people focused on the big picture and sense of being part of a team.

The workplace may be our greatest hope for reestablishing connection between our different “tribes.” Bridging divides in our organizational lives creates greater harmony and cooperation. Not only does engaging with different groups promote new insights, it validates the humanity of people on all sides of the issues.

 

Howard Ross is a lifelong social justice advocate and the founding partner of Cook Ross. He’s considered one of the world’s seminal thought leaders on identifying and addressing Unconscious Bias. He authored the Washington Post bestseller, “Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives“, and “Reinventing Diversity: Transforming Organizational Community to Strengthen People, Purpose, and Performance“. and the upcoming “Our Search for Belonging: How Our Need to Connect Is Tearing Us Apart“.

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[ADV] Using Wallpaper To Improve Your Business

Every business owner knows that they must have something extra that will make their business stand out from the rest. You do not want your business to be dull or to look unappealing to the crowds. One way to make the business more attractive is through applying wallpapers on the office walls. Wallpapers will add color, nice texture and extra charm to the business in question. First appearance is often crucial for the customers, so by using quality wallpaper singapore you are improving the business impression on the customers. Any wallpaper can improve the overall image of your business and will improve your engagement with the clientele.

Today the choice is really wide when it comes to business wallpapers. You should make a little research and opt-in for wallpaper that is unique, inviting and that has professional tone and texture. If you are working in the field of non-profit businesses then the best way to go is by choosing something relaxing, but professional. The wallpaper aesthetics should match the general outlook of the office. White walls are boring, so choose something that will motivate your workers to give their best while working. Wallpapers with unobtrusive colors and calming patterns are best for business environment. Geometric shapes and neutral colors are modern and can easily transform the office space into something more appealing for the visitors.

If law is the field of your business then you need to set up a more formal environment. Usually law offices are very formal and without too many colors or shapes. Wallpapers are ideal for such an environment because it will make the office space more inviting and more modern. For an added sophistication and elegance, best way to go is to use neutral colors, classic patterns, and catchy stripes. Walls do not have to be entirely covered with wallpapers, but those walls that are directly opposite from the office door should be nicely emphasized.

Doctor`s offices are also regularly visited places, so it is important to make them as pleasant as possible for the patients. The doctor`s office must offer a welcoming and fun atmosphere. Murals and decals are top options that will make visitors feel lot more comfortable when coming to the office. Vinyl wallpapers are best option for waiting rooms because of their durability and quality.

If you have a fashion store or a boutique then you must have something stylish on the walls that will invite visitors inside. As mentioned, first impression is very important, so create something very attractive that will make people come inside and look around. Usually designer wallpapers are best for such stores. Wallpaper Singapore have beautiful mix of different patterns, elegant tones and damask prints. Of course, not every wall needs wallpaper, but those that are directly visible should be nicely decorated.

In conclusion we can say that all types of wallpapers will create modern and attractive setting that will bring more customers to the business. By using wallpaper Singapore you are building up your credibility and improving the image of your brand.

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How To Set Up A Remarketing Campaign Using Cookies

by Adam Witty, Founder and CEO of Advantage | ForbesBooks

So, how can you use remarketing in your business? The process depends on a little thing called “cookies.” Not of the chocolate chip variety! First, let’s explain what a cookie is.

An internet cookie is a simple text file that is stored in the web visitor’s device when they enter your website. To use cookies for remarketing purposes, you will add a small piece of JavaScript to your website’s code, which will drop a cookie every time you get a new web visitor. (It won’t affect their web experience in any way).

Next question. So what? What can marketers do with those cookies?

Cookies tell marketers:

• what pages the consumer has visited
• what products and services they’ve looked at
• how many pages the consumer has looked at
• how long they stayed on the site

Once your web visitor has been “cookied” and proceeds to visit other websites, your remarketing ad service provider will display an ad for your site – which might be personalized to that consumer based on their behavior while on your site. It’s easier to explain by example.

Remarketing in Action.

Let’s see remarketing in action:

Lola visits Target.com. She puts a lamp, a bedspread, and a blouse she loves in her shopping cart. She doesn’t purchase any of them, closes the tab, and forgets about it. Lola is prime for a remarketing campaign, if Target has such a campaign in place.

Lola is reading a gossip news site a couple nights later – in the margins, she sees the same lamp, bedspread, and blouse she’d selected in a banner ad for Target. All Target has done is re-present Lola with the same items she already liked, putting them back in her line of sight.

Why Remarketing Works.

It’s a simple truth: consumers usually won’t make a purchase or dial a number their first time visiting a website. However, as a marketer, you can target them for advertising because they viewed your website – you already know they’re interested. That’s more than you can say for Joe Schmoe, who has never visited your website, is not your ideal customer, has no use for your product, and should in no way account for any of your ad spend.

This powerful format has proved indispensable in the marketing game. It allows for increased user touch points, drives repeat traffic to your site, and increases brand recognition and awareness.

To an extent – we’ll be frank – it can feel a little weird to consumers. When you are wearing the hat of consumer, you’ve probably found it a little odd too. Dare we say remarketing appears big-brother-ish upon first glance. But once you put on the hat of business owner and marketer, you begin to understand why companies employ this strategy.

 

Adam Witty is the Founder and CEO of Advantage | ForbesBooks, the authority marketing specialists. Working with business entrepreneurs and professionals to elevate their brands and grow their businesses through publishing, he has built the company into one of the largest business book publishers in America, serving over 1,000 members in 40 U.S. states and 13 countries. Adam is also a sought-after speaker, teacher, and consultant on marketing and business growth techniques for entrepreneurs and authors.

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Do You Need To Apply For A New EIN For The Same Business

As a business owner, your business will see many changes over the years. One question you might be curious about is whether or not you will need to apply for a new EIN. The short answer to that question is yes, you might, but only depending on the circumstances of the situation.

Here are a few reasons why you might find yourself once again having to apply for EIN.

Corporate Businesses

As a corporation, you are very likely to see changes in your business structure. You will need to apply for a new Wisconsin EIN if your corporation is merged with another corporation and a new corporation is formed after a merge, the secretary of state assigns you a new chapter, or you decide to move from corporate status to sole proprietorship.

Small Businesses/Sole Proprietors

On the flip side of corporations, if you are a small business owner or sole proprietor, your business will need a new EIN number should any of the following circumstances occur: you incorporate your current business, you file for bankruptcy, or if you change your business format to that of a partnership rather than sole proprietor.

Other Circumstances

Of course, there are always other circumstances that do not fall under the two common categories above. Some of those circumstances could include partnerships deciding to incorporate or being taken over by new partners. Trusts and Estates are also due for a new EIN in some situations. If the trustee in a trust is changed and moved to a new trustee or the name or address of the trustee is changed at any time, a new EIN must be obtained. As for estates, a new EIN is needed when a trust has been created from the estate or the estate is run as a business.

Whatever your situation, IRS-EIN-Tax-ID is here to help with any changes that come your way!

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[ADV] Q1 2018 Residential Property Report

Research into the UK residential property market has revealed that there has been a considerable increase in the number of available properties on the market in the first quarter of 2018.

Traditionally, the market does see a glut of new properties coming on to the market every January, but this year’s influx is markedly higher than usual with a recorded boost of up to 40% of new sellers coming into the market in January.

The south continues to lead the way.

London enjoyed the biggest boost with a whopping 79% increase of new properties overall, with some boroughs such as Hillingdon, Bromley, Havering, Barnet and Bexley all experiencing increases well in excess of 100%.

Other regions also saw big increases in the new property supply and, although the south led the pack, Solihull in the West Midlands saw a massive rise of 149% followed by Southend-on-Sea with 141%, Salisbury with 127%, Rugby with 120% and High Wycombe with 117%.

All this has given the UK residential property market a much-needed boost. However, the market is yet to recover fully from the 2008 crash.

What does this mean in terms of property prices?

Using the time honoured metric of supply/demand, an increased supply would normally expect to result in a lowered demand. However, the residential housing market has always gone against that grain simply because demand is, and has been for many years, so consistently high. So an increased supply of stock results not in lower demand but in a more competitive pricing environment. In short, 2018 looks like being more of a “buyer’s market” than it has been for a while. That means that potential buyers just become more “price-sensitive”.

This is borne out by the research of the Royal Institute of Chartered Surveyors (RICS), which has reported key property activity indicators in negative territory at the national level. The RICS Price Balance remains at zero (unchanged) for February and March 2018. Once again, London leads the way here with the highest number of reported price declines. The south-east, East Anglia and the north-east also report declining prices but to a lesser extent than those in the capital. Other parts of the UK, such as Northern Ireland, Wales and the East Midlands are actually seeing some pick-up in prices.

Overall, RICS is predicting that the near-term outlook for prices remains flat and this is corroborated by other market analysts. That said, the longer-term prospects remain good. Savills has forecast a 13% rise in prices over the next five years fuelled by an expected significant increase in 2019 as a result of certainty returning to the market upon the UK leaving the EU.

The lettings market.

As far as lettings are concerned, most experts are reporting a significant slowdown in the number of lettings nationwide, with only some regions (notably, the East Midlands) bucking this trend. This follows on from a very buoyant start to the year.

Investing in UK property.

All this points to this being a very good time for anyone who is thinking of investing in UK property, particularly if they are first-time buyers or owner-occupiers who can benefit from a market flush with new properties. This means more buyers, many of whom are anxious to sell and may well prove more willing to discount their price if it means getting contracts exchanged. Buyers can take advantage of this to drive a hard bargain. Buyers need only look to invest with Blackmore Homes for more expert advice and guidance.

Buy-to-let investors may, similarly, take advantage of soft or even falling prices but they should bear in mind that more properties on the market also means more letting stock available. That puts potential tenants in a similarly advantageous position when it comes to negotiating an agreed rent. Potential landlords may have to temper their expectations in regards to return on their investment, at least in the short and near-term.

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4 Unexpected Ways Blockchain Will Transform Our World

by Andi Simon, author of “On the Brink: A Fresh Lens to Take Your Business to New Heights“

Maybe you know all there is to know about blockchain technology.

Maybe you know nothing.

Either way, in the near future blockchain could change how you do business in numerous ways, from energy use to booking a hotel.

Right now, if people think about blockchain at all they probably only think of its connection to cryptocurrencies such as Bitcoin, Ethereum and DigiByte. But the blockchain technology is really what people should be excited about.

Blockchain was introduced in 2009 to serve as a database that could track and keep secure large volumes of transactions in the cryptocurrency world.  Once data is recorded, it can’t be changed without the approval of most network participants.

This process supposedly creates a fraud-proof system and essentially authenticates the information that’s exchanged.

That’s why it has potential to be used in numerous ways, she says, such as:

Government services and economic development.

Any communities wondering how they can take advantage of blockchain in a big way could look to Zug, Switzerland, for advice. The city of 30,000 has become a leader in accepting cryptocurrency and encouraging blockchain startups to call Zug home. Two years ago, Zug became the first place in the world to accept cryptocurrencies for some public services, and residents can get blockchain-based digital identities.

Energy.

Solar energy and blockchain aren’t the strange bedfellows you might imagine. Look at Brooklyn, NY, where a project called Brooklyn Microgrid created a peer-to-peer energy-trading system that is built on blockchain. Essentially, neighbors purchase power generated by their neighbors’ solar panels, allowing them to bypass utilities companies. Blockchain technology validates and records the transactions.

Tourism.

The tourism industry could be disrupted in a number of ways as blockchain begins to allow travelers to take greater control over all their travel planning. As an example, Dubai, which seeks to become an entirely blockchain city, is making moves to become a leader in blockchain tourism. Dubai Tourism recently announced a blockchain-enabled marketplace to connect potential customers directly to hotels and tourism operators.

Financial Services.

Banks and financial institutions could become superfluous as more people begin to use blockchain technology to send digital assets securely. From the customer’s standpoint, that could mean an end to excessive interest rates and middleman fees as people make transactions directly. People might not need banks for such things as making loans or providing credit.

Business owners don’t need to worry about incorporating blockchain platforms right away. But they do need to be aware of what’s happening out there so they are prepared for how technology could change their businesses in the future.

 

Andi Simon, author of “On the Brink: A Fresh Lens to Take Your Business to New Heights“, is a corporate anthropologist and award-winning author. She is the founder and CEO of Simon Associates Management Consultants, designed over a decade ago to help companies use the tools of anthropology to better adapt to changing times. Simon also is a public speaker and an Innovation Games facilitator and trainer.

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What Are The Best Cloud Storage Services For Small Businesses

[Image source: Pixabay]

Cloud storage services have become more popular than ever. This is because the level of data has increased over the years and so the hackers and other security threats. In order to keep your data secure, you have few options. The best alternative is to get a cloud storage service and keep all of your data in the cloud. However, there are a lot of benefits and some problems when it comes to these services.

In this article, we are going to show you some of the best cloud storage solutions for small businesses. We are going to show you all the benefits and tell you which their problems are. In order to help you pick the right cloud storage solution for your business, we selected some of the best services.

Keep reading to find out more about these services.

1. iDrive.

This is a great service both for individuals and small business. However, if you have a big business, this might not be the right option for you. When it comes to the main features, this service offers back up, storage, and restoration. Also, this great service comes with a lot of extra features. Some of the best additional features of this service include hybrid backup, iDrive Express, IDrive Smart Docs, and True archiving. Check out this iDrive Cloud Storage Service review to see all of its features and the prices of their paid plans.

If you want to test this service you can select their free plan which includes 5GB of free storage space and it comes with all of its features. However, if you like this service and need more space for all the data of your small business, you can choose one of their paid plans. They offer 2 paid plans for business which come with prices from $75/ year. You benefit from all of their features which can be used by an unlimited number of users from unlimited devices.

2. Dropbox.

The good old Dropbox is another great choice for small business. This is also a good option for bigger businesses. Dropbox is simple to use and it comes with a lot of features. With this service you can store, sync, and share all of your important data without any problems. Also, you can review and edit the data and it will be synchronized automatically.

When it comes to their plans, you receive 2 GB for free if you want to test the service. Also, if you like the service, you can choose one of their paid plans. Dropbox has 2 plans for individuals and 3 for business. For a small business, the best plan is the Business Standard which costs $10/user/month. You can also choose their Advanced plan which comes with unlimited storage space and it costs $15/user/month.

3. OneDrive.

Last, but not least, OneDrive is a great service for small businesses. One of the best things about this cloud storage option is the integration. OneDrive is already installed on your PC if you are using Windows 8 or 10. Some of its main features include backup, storage, and file sharing. When it comes to additional features OneDrive excels because it offers a wide range of features including 24/7 technical support and file editing.

This service comes with 4 plans. This first one is free and it offers you 5GB of storage space. Despite the fact that it is free, you benefit from all of their main and additional features. However, if you need more space for your files, you can choose one of their paid plans. The best one for small businesses is the Office 365 which costs $99.99/year and it offers 5TB of space, 1TB per user.

However, this is not a good option for businesses which have more than 5 employees. OneDrive doesn’t have paid plans that allow more than 5 users. Despite this fact, for individual use and small businesses this service is a great alternative.

These are three of the best cloud storage options for your small business. When choosing one cloud storage service make sure to check all of their features. Also, make a budget and see which one of these options suits you best. Also, after you selected a service make sure to check an in-depth review of the service and see all of its pros and cons. Remember that a cloud storage solution is the best choice when it comes to keeping your data secure.

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Top Reasons Why Trade Show Exhibit Rentals Make Perfect Sense For Your Business

Trade show exhibit rentals are a convenient and flexible way to boost your business while also costing you a lot less in the long run. If you want to know some valuable reasons why this makes perfect sense for your business, we have highlighted some key pointers for you.

The Level of Flexibility and Experimentation.

Experimentation is always a good approach when it comes to size and design, and it helps gauge the business side of things before you want to invest in a permanent booth. As a result, renting is a great option. It gives you the opportunity to try out a variety of sizes and layouts to discover what best fits your needs, your brand, and your business. Renting will also allow you to experience the reality of setting up and tearing down that display.

The logistics alone may inspire you to go in a different direction when the time comes to create your permanent trade show display. How your booth will aesthetically look is paramount because it will give thousands of viewers that first impression. Among all the trade show tips, this is extremely critical. You must also know that tearing down that booth will consume a lot of time, but renting one will be extremely flexible and hassle-free.

Saving Space Will Become a Common Occurrence for You.

If you own your trade show exhibit, you will obviously be putting it somewhere when you are not actually exhibiting. This will mean that you need storage space and, if you don’t have it, you need to pay storage fees elsewhere. As for rental displays, they are packed up and returned to the design center, meaning that storage is going to be their problem, not yours so you can rest easy.

Amazing Cost-saving Initiative.

Renting a display is also a terrific way to save money, particularly if you only attend a few shows each year. Rentals are also a good option if you’re new to the trade show world and are not sure exactly how to go about this. Additionally, you might be trying to determine the best type of booth for your company and want to check out and experiment with a few options to see which one suits your needs the most.

Buying an exhibit is not going to be the best option, especially if your budget does not fit into it. Once you start to generate profits, then you can decide to go for your own exhibit. In this way, you will also have plenty of experience under your belt and you will be able to negotiate wisely if you end up buying your exhibit later on in life.

Versatility Is Also Key.

Display rentals are quite versatile, to be honest, and come in a variety of options. This will range from pop-up and fabric displays to modular displays, allowing you to completely change the look of your rentals in a few steps. If you are an expert when it comes to the installation of these booths, then you will end up saving a lot of money in return. Also, you should be informed that renting a display allows you to change styles from show to show, which is very convenient, as people will not be forced to look at the same time over and over again.

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5 Strategies For Managing A Fast Growing Startup

by Shachar Shamir, COO of Ranky

Managing a startup is kind of like riding a roller coaster. Sure, it might start slow, but once you get over that first hill and start picking up speed, it can seem like you’re speeding out of control!

Of course, managing a startup and riding a roller coaster are two different things. There’s a lot more at stake than losing your pocket change, after all. Believe it or not, though, there are ways to manage a fast-growing startup.

Here are five great strategies for putting on the brakes — or at least making sure you’re strapped in.

1. Delegate When You Can, but Do So Responsibly.

If you’re at the helm of a startup, it’s only natural to feel like you’re the one who makes all the decisions. For the most part, this is probably accurate; in the early days, when it’s just you and a handful of colleagues, you can spend time on every business decision there is to make.

Yet when your startup picks up speed and starts really growing, you’re not going to be able to have oversight of every little business decision. There will simply be too many things you have to do in a given day to be bogged down by minutiae. This means you’ll have to delegate some of that decision-making responsibility, but be careful: you need to pick managers that you know to have good, sound judgment. That way, you can trust their decisions and not lose any sleep over it.

2. Keep Your Customers in Mind.

Whether you’re B2B or B2C, your customers are your lifeblood. You owe all that growth you’re experiencing to their adoption of your products, so make sure you don’t forget the contribution they’re making to your bottom line. In other words, keep them in mind while you continue to innovate new products and iterate on old ones.

A wise approach is to institute a formal method for interacting with your customer base. Online forums, communities and social medias are usually the most common methods, but companies can also rely on a wide range of tools meant to enable a better communications with customers. Welcome feedback and criticism, and make sure there are avenues in place in the form of adequate customer support functionalities. The customer might not always be right, but they likely have insights that you might not have even thought of.

3. Use a Project Management System.

If you’re facing rampant growth, you’re going to need high levels of organization in order to combat bloat. The best method for accomplishing this is to use a project management system to keep lines of communication open between your burgeoning teams.

Monday.com has developed a management software that is ideal for startups in that regard. It’s got a proven track record in helping manage fast-growing businesses, as it’s helped website creation company Wix grow from a startup of 20 workers to a massive 1,000-employee business. Digital service marketplace Fiverr also leveraged Monday’s management software to provide heightened transparency even as it grew from a company that took up just a single floor in an office building to all six floors.

4. Manage Your Costs Closely.

It’s enticing, almost intoxicating, to experience explosive startup growth. Watching demand spike along with your revenues can lead to major temptations to expand your startup, but don’t jump just yet. Remember, after all, that rampant growth isn’t necessarily sustainable growth.

Think long and hard before you hire a dozen new teams and move to that luxury co-working space across town. A sudden boom might mean your startup is firing on all cylinders today, but if the winds of fortune start blowing the other way you could be laying off all those new team members you just hired before you know it. Managing your costs closely today could save you some serious headaches in the future, that’s why every business, regardless of their size, should rely on a budgeting tool. QuickBooks, for example, is a popular accounting and budgeting tool for businesses. It provides many features from expense tracking to invoicing, so that companies can get a complete overview of their budgets and forecasts.

5. Don’t Be Afraid to Ask For Advice.

Success doesn’t happen in a vacuum. Even if this is your 10th successful startup in a row, you shouldn’t just go blindly into the night. Rely on expert advice from qualified mentors in your field or industry to make sure you’re getting the best information you can.

Behind every great titan of industry, there’s a formidable mentor standing beside them. Warren Buffet wouldn’t be where he is today without the mentorship of Benjamin Graham. Mark Zuckerberg, meanwhile, heavily benefited from Steve Jobs’ mentorship as well. If you’re looking for your own mentor, a good place to start online is the free-to-use micromentor.com, as it specializes in matching business mentors with those in need of advice.

The Bottom Line.

There are countless effective ways to ensure your startup continues to grow, but these five strategies are some of the most effective ones for managing a fast-growing startup. You will, of course, need to continue to innovate and strive to remain agile and responsive to market conditions and consumer demands alike for continued success. However, these strategies are an excellent place to begin for any startup — including yours.

 

Shachar Shamir is COO of Ranky, a marketing company based in Tel Aviv. As Ranky’s COO, Shachar helps startups around the world with their marketing and online growth needs. So far, he has helped more than 200 startups with hands-on solutions. Other than that, he offers startups consulting and mentoring solutions, on how to increment their presence online and gain more clients. As Ranky’s founder, he’s involved in all the company’s main activities –  business development, sales, marketing, recruiting, office administration, company goals, payments. 

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4 Things Businesses Can Learn About Strategy From Chess

Chess is a game of tactic and strategy, and these tactics and strategies can be useful in the business world. Business is all about position and strategy, and you’ll be moving your business in the same ways you would chess pieces – with precision and accuracy.

And the more you play chess, the more you’ll learn how to:

1. Value Preparation.

Preparation is valuable, and every business can learn to prepare from chess. When you go to play against another player, you can learn their tactics and better understand what the opponent’s next move may be.

And this is a vital part of business, too.

You can prepare for your next meeting with a big vendor or investor. Prepare through:

• Research
• Past successes and failures

Long-term preparation is key in chess and in business. Learn to strategize for preparation, using your time wisely to learn how to gain leverage in a contract or discussion.

2. Looking Ahead.

Looking ahead is key in chess. You need to imagine moves and wait for them to become a reality. It’s vital to react to these moves, and it’s these moves that are critical in business. We’re often stuck in the here and now, but did you know that Lenovo talked about being the leader in computing 30 years ago?

Chinese companies have always made long-term plans that stretch 100 years.

You don’t need to go to this extent, but looking ahead is a great way to stay on course in business and reach milestones. Shoot for the stars, and the worst that can happen is that you’ve progressed in business. Remaining stagnant means never looking ahead, or not looking ahead enough to find success.

3. Chess Teaches You Sacrifice.

Business is a game of sacrifice. You sacrifice your time for a payment. You sacrifice one contract for a bigger contract. Everything is about sacrifice, and the same goes for chess. When you’re sharpening your chess skills, you’re also benefitting your mind and learning the art of patience.

You may sacrifice short-term gains today, such as hiring more employees, for long-term gains that are more profitable.

You may also hire more staff now and invest in equipment knowing that sales are going to pick up. Profits may be hurt in the short-term, but the business has a higher capacity level and can profit from it in the long-term.

4. Think Outside of the Box.

Chess doesn’t always go your way. You can prepare day and night, but unless you think outside of the box, you’ll lose a lot of games. Business is the same way. The most profitable products and services in the world required someone to think outside the box; someone to be innovative.

Chess has strict rules, and you need to leverage these rules and creativity to win. When it comes to marketing, product positioning and winning in the industry, you must change up the rules. Do something your business has never done before.

Go outside of your comfort zone.

Leverage the outside-the-box thinking to win a contract, attract more clients or add a feature that pushes your product past the competition.

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Tech Solutions Your Startup Needs

Without the passion and innovation offered by startups, the world would be a very stagnant place. Unfortunately, many startups also fail within their first year of operation. It is for this reason that you have to be prepared and make full use of the resources available. There will be specific resources and technologies available depending on your industry, yes, but some technologies are universal and should be adopted by every startup if they hope to succeed.

Below are outlined some solutions that can be used for your startup to help ensure the best chance of success.

High-Speed Connection.

Every single business needs a high-speed internet connection in order to run. It doesn’t matter what you sell, or what industry you work in. Most companies, customers, and clients require you to be connected online. The faster the internet, the more seamless you and your employees can work. This is important whether your startup is from home or you have your own office. Splurge on the faster speeds, and you’ll see how much time and money you can save when you aren’t waiting for things to load.

Cloud Computing.

Another reason for high-speed internet is that it enables cloud computing to work without a hitch. Cloud computing is the way of the future and is how you can not only back up and protect your data better than you ever could before, it is how you can actually tap into the potential of remote working. This means you don’t have to waste money when you first start on an office space. You can hire remote workers who are happy to enjoy working from home. You can choose the right subscription model and access requirements you need from theaccessgroup.com, and get started using streamlined and efficient business practices immediately.

A Robust Website.

Startups are innovators, which means that if you don’t have a website you have to put that on your to-do list immediately. The more robust and useful your website, the more it can do for your business. For example, if you sell products, offering users the ability to create profiles and set preferences can help you create a custom, unique experience for them that will encourage repeat sales from the start. Other options include adding in a strong analytics program or a real-time chat option. Essentially, the more your website can do for your customers and employees alike, the better it will serve your company.

Analytics.

You cannot become a success without analyzing your business. Without analytics, either third-party analytics like those offered by Google or your own, you cannot determine what you are doing right and what you need to improve. You have a very small window as a startup to get everything on track, so use analytics to your advantage.

Technology has made so many processes easier, but it has also increased expectations. Get on top of this tech from the start, and you’ll be able to work more efficiently towards establishing yourself from the get-go.

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[ADV] Admiral Markets – Make Your Financial Transactions Risk Free And Protected

Financial sector is one of the most rapidly growing markets in the world economy. It offers a great chance to interested traders and investors who are willing to invest their hard earned fortune in various sectors of the financial market. One of the most significant paltform in the financial sector is the Foreign exchange market.

Trading in currency has gradually increased over the years all around the world economy. Increase in currency trading gives rise to several opportunties for prospective investors who can make high margin of profit by taking active participation in the working and dealing of the forex market.

For dealing and investing in these financial markets it becomes essential to take assistance from professional and certified trading agencies who can provide relevant information to the traders pertaining to the current market trends and other factors that have direct impact on the profit and loss percentage that can be earned from the investments.

Get in touch with Admiral Markets.

Making the most out of any opportunities present in the forex market, the traders need to get help from recognized companies or firms who are in the business of providing professional assistance to their clients in respect of all the different transactions that occurs in the foreign exchange market.

Admiral Markets is the leading investment service provider that offers expert advice to all their clients, which comprises of well-known business firms and financial institutions. All the services made available by Admiral Markets are in respect of tradings or dealings performed in the foreign exchange market, stock exchange, bonds, shares and cryptocurrencies.

All these services are provided through online portals or websites that makes it easily accessible from anywhere in the world. Admiral Markets specialises in developing and marketing various technically advanced trading software solutions. These softwares are used by many renowned trading firms as they provide only factual data and figures for the purpose of analysisng the prevailing market conditions.

What makes Admiral Markets so remarkable?

The subsidairy companies functioning under the Admiral Markets Trademark are registered in several parts of England, Estonia and Cyprus. All these companies are registered under the concerned governing bodies that are responsible for introducing new rules, regulations and policies for maintaining the exisiting decorum in the world economy.

Being a global organization, the presence of Admiral Markets can be found all across the globe in various countries. This makes it possible for the firm to provide suitable assistance and expert guidance to their clients in respect of investments plans.

Following are some of the features which makes Admiral Markets one of the most sorted after trading service provider worldwide :-

Worldwide presence:- Right from its inception in the year 2001, Admiral Markets have successfully made a name for itself in the world market. It is continuously expanding and is trying to serve clients dispersed around the globe. In today’s time, worldwide presence is quite necessary to be maintained by every trading firm for gaining the trust of their clients.

Flexibility in trading accounts:- National currencies gets converted into different applicable currencies when the investors make any deals by way of the trading account. In order to safeguard the capital from several market related factors, for instance, fluctuation in currency rate, the traders are provided the option to use various training accounts and can invest different currencies for this purpose.

Apt for analytical use:- The main aim or vision of Admiral Markets is to offer relevant and precise factual data to the traders pertaining to the market condition, policy changes in forex market, fluctuation in exchnage rate, and other concerned topics. Interested traders and investors can, at anytime, refer to these informations so to get a basic idea abouth the current economic situation.

Advanced software solutions:- Softwares developed by Admiral Markets for the purpose of performing professional level trading in the forex market offers great deal of help to the trading firms. These softwares are manufactured in such a manner that they can run on different platfroms without any issue. Platforms like MetaTrader 4 and 5 are also provided to the clients by Admiral Markets.

Proficient customer support service:- Offering expert and efficient customer support service and making it accessible 24×7 is one the major priorities of Admiral Markets. Live chat and phone support is provided to the clients at all times to make it convenient for the traders to get know-how about the forex market situation and also to offer solutions to their queries.

Different platforms provided by Admiral Markets.

Admiral Markets specially design various potential platforms that are used for the purpose of studying and analysing several aspects of the financial market. One such platforms is MetaTrader 4 that offers the traders a chance to gain complete access over different trading operations, that too, quite instantly.

Also the clients can download MetaTrader 5 as well for analysing the market scenario prevailing in the economy. MetaTrader Supreme Edition and MetaTrader WebTrader are some of the recently introduced paltforms made available to the viewers by Admiral Markets.

Trade conveneintly with Admiral Markets.

When visiting the official website of Admiral Markets the viewers will come across the option of “Start Trading”. Under it the viewers will see different options, for instance, account type, demo account, trading calculator, etc. The traders are made aware about the various risks associated with trading in the forex market.

Go through the uncertanities and risks carefully before investing in the CFD’s, Forex market and cryptocurrencies. Promotion activities such as Admiral club and personal offers are provided to the existing and loyal clients every once in a while. Points for trading through the live account are given to the traders which can be transformed into real finances.

However, these promotion services comes with certain specific terms and conditions. Make sure to check them out thoroughly to understand the service well. In case of any risks or loss, Admiral Markets cannot be hold responsible for any such turn of events.

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Top Reps Do These 5 Things When Cold Calling

by Chris Orlob, Senior Director of Product Marketing at Gong.io

Even with rejection looming on the other line, cold calling is still one of the most powerful sales tool around.

Why?

You can track your performance immediately.

And if you’re persistent, you can master your craft.

So, how do you maximize the value of each and cold call?

Cold Calling Tip 1: Aim to talk longer.

The whole point of a cold call is to get and hold your prospect’s attention. The longer you can keep them on the line, the greater chance of follow-up.

On average, successful cold calls are over a minute and a half longer than ones without follow-up.

What makes up those extra 90+ seconds?

It all starts with the first 30.

In real life, it takes just 1/10 of a second to make a first impression in person. However, you have significantly longer when you’re on the phone.

Most prospects decide whether they are going to buy from you in the first 30 seconds. That means you have just half a minute to win over that stranger on the other line.

Cold Calling Tip 2: Prove Your Value.

The most successful cold calls contain more words from the company side, so come armed with plenty of content.

So, what can you do beforehand to help drive talk time?

Research.

This should be a pre-call ritual for every sales rep.

Take notes on your prospect’s personal preferences, professional history, and anything else you can find. Remember, you are initiating a conversation.

if you are reaching out to a client who is familiar with your product or service, you would want to speak with them in a more technical manner. On the other hand, if you are reaching out to someone who has never used your service or product, it is more effective to stay away from technical details and begin by finding out what their needs and pain points are.

By tracking down key information on your prospect, you can deliver calls with value and hold their attention longer. Without research, you appear selfish by showing zero investment in the person on the other end of phone.

Think About Your Positioning.

Too often, cold calls comes off as overly assertive with a salesperson sounding like a revenue-hungry robot.

While you prepare to pick up the phone, remember to put yourself in your prospects’ shoes. This allows you to self-reflect and think about the reactions one might have to your sales approach.

Take the time to “cold call” yourself, paying attention to how you come off. You can even put a mirror on your desk to mimic face-to-face interactions. From there, observe your behavior and even ask yourself, “Would I want to talk to me?” You’ll also be aware of your posture – if you’re not sitting up straight and smiling, you’re probably not in the right mindset to make a call.

Reference (Don’t Read) a Script.

A short cold calling script can be handy to lean on when you’re at a loss for words. However, the idea isn’t to read from this verbatim – instead, use it as a guide to communicate your message clearly and confidently.

For any cold call, it’s always good to provide a concrete example of what you have done for other companies and clients. This will help engage the prospect and allow them to have a better idea of how your product/service could be used.

Cold Calling Tip 3: Allow for “Awkward Pauses”.

Pausing during a cold call may get greater attention because it creates a gap in the flow of a conversation.

But, it actually works in your favor.

Cold calls with follow up present significantly higher patience from the company side. In other words, holding a pause during a transition increases your likelihood of your prospect wanting to talk to you again.

However, this doesn’t mean you should go and start inserting awkward pauses into all of your conversations.

Be strategic about it.

Try pausing after you use your name. Everyone loves hearing their own name – chances are, he or she will listen even more intently to the words that follow the pause. In turn, you double the impact and benefit of the silence you created.

Or, you can pause after you ask a question. This gets tricky if the prospect doesn’t immediately respond, but don’t give in. Discipline yourself to stay silent until the prospect gives you an answer.

Cold Calling Tip 4: Encourage Your Prospect to Drive.

As a sales rep, you’re probably naturally inclined to drive the conversation.

Don’t let this stop you from handing the steering wheel over.

We all know a healthy talk-to-listen ratio is a key indicator of a top-performing rep. The same holds true for reps that cold call.

If a prospect is willing to take control over the conversation in a cold call, that usually means they are excited to talk to you.

At the end of the day, you want to ensure your cold call is more like a tennis match, and less like a football game. Ask questions that will not only allow you to qualify the prospect, but keep them engaged.

Remember the End Goal.

Cold calling is overwhelming on its own and might cause you to lost track of what you’re trying to accomplish.

You’re not picking up the phone to pitch your prospect on the spot. You’re just trying to get them to commit to a meeting at a later date.

By keeping this in mind, you’ll be more likely to apply these practices that will leave your prospect wanting more.

 

Chris Orlob is Senior Director of Product Marketing at Gong.io. – the #1 conversation intelligence platform for B2B sales teams. Gong helps you convert more of your pipeline into revenue by shining the light on your sales conversations. It records, transcribes, and analyzes every sales call so you can drive sales effectiveness, figure out what’s working and what’s not, and ramp new hires faster.

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6 Ways To Improve Your Small Business

When you have a small business, there are a lot of obstacles that you need to overcome to remain successful. When you don’t have a lot of staff to handle the daily needs of the business, it can become overwhelming and you might struggle to keep everything in check.

We understand this and so we have come up with some ways for you to improve your small business and make things a bit easier for yourself.

Keep reading to find out more.

1. Digital Marketing.

Marketing is very important for any business and it is important that you do not let it fall behind when you are too busy. Social media is a very important marketing tool and if you are not taking advantage of it then you will not reach your business potential. We understand that it can be very time consuming to write social media posts and be around to post them at the right times.

This is why we recommend that you take advantage of a social media management tool like Hootsuite. Hootsuite lets you take control of your social media channels together in one place. You can also schedule posts here, so you never need to worry about missing one again.

2. Outsource Your Bookkeeping.

Another great way that you can reduce the stress on your small business is to outsource your bookkeeping. For Australian based businesses, take a look at the bookkeeping services Perth has to offer and enjoy your books being organised correctly. AR Advisors offer a great service that allows you to keep track of your cash flow and access it at any time. You can also use this service to pay your employees and keep track of your cash flow. They have three different packages available so make sure that you choose one that is right for your business. When you don’t have to worry about your bookkeeping you can use that time to focus on something else.

3. Referrals.

Lots of people focus on reviews when they are trying to see how people are responding to your business. Less businesses focus on referrals, but this is a very important part of running a small business. To increase your business, why don’t you ask a satisfied client to refer you to their friends or other local businesses that could make use of your services. Referrals are great because people are more likely to act on something if someone they trust has recommended it to them.

If you feel like taking referrals one step further, you could even ask some of your customers for a quote that they you can use on your marketing material to promote your brand.

4. Scheduling.

Like with bookkeeping, scheduling can take up a lot of a business owner’s time. The good news is that there are software packages that you can use to organise your scheduling and stay on track with the shifts that your employees are doing. Software like Time Curve works really well and can even track the availability of your employees to ensure that you don’t schedule them a shift that they cannot do ever again!

5. Offers.

Although you may already have offers in place in your marketing plan, it is important to always think of new ways to attract customers. A great way to do this is to offer bundles or packages that will boost your sales and get the attention of new customers. Packages are also a great way of getting customers to agree to services that they would not have necessarily considered before – they only are because it comes along with what they want!

6. Motivate Your Staff.

It is true that a happy workforce is a productive one. If your staff are unhappy then it is likely that your business will not be running at its optimum level. This is why it is a good idea to motivate your staff. Sometimes a simple thank you can go a long way in small businesses where staff can often feel that they are overrun. You could also organise a teambuilding activity to remind them that you are all in this together. Bringing the team back together will make your business run more smoothly and successfully.

Final Thoughts.

We want your small business to be the best that it can be, and this is why we think that you should consider the options that we have presented you with. Organising your finances and scheduling needs can be a great way of removing stress and allowing yourself to focus on more important business matters. Using software to manage or outsourcing these aspects of your business might even give you some time to rest and maybe even take some time off work. We know that this sounds crazy, but once you get started you’ll love the spare time that you have to focus on other things.

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The Magic Of The Little Pink Spoon

by Laurie Richards, co-author of “Ready, Set, Go!“

Having the best product available means nothing if you can’t get it into the hands that need it. To make that happen, you don’t have to reinvent the wheel. You can learn from the success of the iconic little pink spoon. Ice cream giant Baskin-Robbins introduced its little pink spoon as a way to give its customers a little taste of its product for the clear purpose of increasing sales and ensuring customer satisfaction. And no one has improved on that little pink spoon since.

Today, the most successful companies offering products and services have found a way to share a little taste of what they offer in their efforts to entice prospects to become customers. Samples, trial memberships, storytelling, tradeshow floor demonstrations, elaborate YouTube videos — they’re all an extension of the original little pink spoon, an effort to give people a small taste of a new idea, product, or service.

Do We or Don’t We Give It Away?

There are two common mindsets of the new entrepreneur as it relates to giving things away. One side says, “Give it away, and everyone will turn around and buy it.” The other side says, “If we give it away, we’ll never make any money.”

You don’t want to end up with a warehouse full of something you can’t get people to try, but you don’t want to spend more than it takes to win a new customer either. Somewhere in between the miserly “no samples” and the overly generous “giving it all away” is the sweet spot of strategically sharing just enough to get prospective customers wanting (and buying) more. This is where you want to be. Find a smart, strategic opportunity to share your product and service knowing that some will invest and others will not.

Strategically Crafting Your Own “Little Pink Spoon”

It’s not as simply as handling out samples of your new product to everyone you meet. Instead, you want to strategically position your product or service with your target market. If your band plays for free at every farmers market in the county but you can’t get any paid gigs, that’s not strategic; it’s a donation.

Instead, consider these three questions:

1. What makes your product or service special?

This is what you should highlight. If your new software offers more high-level security, make sure your prospect experiences the higher level security. Giving them the basic version won’t get you what you want. You want them to taste the security of your high-level version and recognize the gap between what they have now and what you have to offer.

2. What will they pay?

There’s no magic number here, but if getting a customer costs you more than the customer will pay, you’re giving away too much. How long will it take you to recoup the investment you’re making in the way of product, service, time, etc.? Do the math. Does the investment fit into your business plan?

3. How much is enough? How much is too much?

A 30-day trial for your software may give your prospect a good taste of what it’s about, how it works, and the value it offers. A 30-day trial on your new dating app may get them married and out of your prospect list. You’re looking for the sweet spot — that place where you’re investing in them by providing a sample of your product or service to entice them to invest further in you.

People want to feel what it’s like to use your services and products. They want to experience the rush of your new videogame. They want to hear the power of your music and taste the flavor of your new spaghetti sauce. They want to experience what you’re selling before they invest. Do your best to give them a taste — offer them “a little pink spoon” — and show them (rather than tell them) what they’re missing and why they need what you’ve got to offer.

 

Laurie Richards, co-author of “Ready, Set, Go!“, is an accomplished international speaker, strategist, and organizational consultant who works with leaders, executives, entrepreneurs, salespeople, and other professionals to improve communication at every level. Known for her practical, interactive, and entertaining approach, she helps clients strategically plan outcome-based presentations and improve everyday communications to directly affect the bottom line.

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[ADV] Secured Trading In Admiral Markets

Currency trading is the recent fad prevalent in the economic world. The daily fluctuations in the value of currency provide an opportunity to the traders to earn profits arising out of difference between the current value and change in value.

Trading in foreign currency is not possible everywhere and therefore one requires a certain platform where buyers, sellers and brokers are able to interact with each other to strike a deal. This gives rise to the forex trade markets all around the world.

About the company.

Admiral Markets is a globally recognized Forex trading platform for  company meant to make currency trading all around the world more convenient and accessible. Founded in the year 2001 under the Admiral Markets trademark, the company expanded its range and reach to become the leading service providers in online currency trading. It is a global holding company, the subsidiaries of which provide facilities for trading currencies, stocks, metals, etc.

Since its inception, the company has earned its reputation of being an international entity having obtained regulatory licenses in Cyprus, Estonia, Australia and all the major parts of Europe. The company mainly focuses on being a forex broker dealing in 145 instruments that includes 55 forex pairs and 90 CFDs and providing a plethora of platforms to its customers as MT4 Supreme add-on to choose from.

Aim.

The primary aim of the company is to provide convenience to the client to access any type of financial market along with providing the clients with sufficient information on currency trading, terms of trade and offering them the support they require. The company believes in the client-oriented approach and therefore functions with the objective of ensuring that every client is prepared enough to deal with trading situations and make smart trading decisions.

Platforms and tools.

Admiral markets being primarily a MetaTrader broker, provides a variety of platform choices to the traders to operate which includes platforms that support automated trading systems like MetaTrader4, MetaTrader5. However, the most striking feature of admiral markets as a MetaTrader broker is its MT4 Supreme offering which comprises of a panel of 12 experts and 20 custom indicators.

Features.

Admiral markets won the award for being the Best MT4 broker in the forex awarded hosted by Shares Magazine and organized by UK IN THE YEAR 2015. The New Europe magazine also rated it as ‘Best of the Best’ and the following are the features that make it a standout among its contemporaries:

User friendly – One of the major reasons why the company is trusted by the customers is because it offers the desired convenience to them. All the information is presented in simple and easy to understand language and format so that it becomes easy for the user to understand. The company makes sure to display all the necessary information in details that are also not at all complicated to understand.

Autochartist – Well, the name says it all. Autochartist is the world’s most powerful tool that is designed with the intention to provide the automatic identification of chart and Fibonacci patterns. The technology used in the tool allows the user to scrutinize thousands of Forex financial devices.

24 hours trading – The company provides the option of 24 hours trading so that the customers can invest or withdraw funds as and when needed. As per the policy, the trader will not have to face any inconvenience when it comes to withdrawal of invested funds even at midnight.

PowerStats – Another useful feature provided by the company for the convenience of its customers is the PowerStats which guides the user through important statistics regarding the instruments they trade in. It greatly helps them while setting stop-loss and take-profit levels and also provides them information about assessment of risk and volatility.

Customer service – The excellent customer service offered by the company ensures that all the queries of the customers shall be resolved within few minutes. The customer executives are available round the clock and also provide the choice of multiple languages so that customer is able to communicate in the language he likes to. The languages include all the major ones across the world.

Demo account – in order to provide training to the amateur traders, the company also allows them to open demo forex accounts to give them the required training and guidance before they start trading on international levels. Anyone who is new in the field or new to trading can take help by signing up to a demo account which provides a real environment to the users so that they can learn from it.

Multiple banking methods – The Company also offers ample of banking options to suit the needs of every individual. Deposits can be made by means of master card, BankWire, Skrill, Neteller, etc. this makes sure that no one would have to face any inconvenience and can keep dealing in the same medium.

Dealings.

Admiral markets deals in the wide variety of products ranging from currency to commodities to shares and other securities. Some of the major products dealt by the company are-

Forex – Currency trade or what is popularly known as forex is basically about dealing in currencies all across the world through a decentralized market. The traders involved in it make profit out of difference in values of currencies.

CFD – CFD or a contract for difference is a financial tool that enables the trader to speculate on the rise or fall in the prices of instruments like shares, indices, currencies and commodities. The company provides a suitable environment to invest in CFDs and earn profits out of it.

Cryptocurrency – By means of the platform provided by admiral markets, one can also deal easily in cryptocurrencies or digital currencies. The company provides a suitable environment to suit the needs of traders. These facilities include offering multiple leverage, setting minimum lot size, etc.

Thus, Admiral Markets is a company that has always put the interests of its customers above everything else and has constantly expanded its reach as a result of which the company has established itself as a global player.

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