[Interview] Michael Bianco-Splann, Author Of ‘Conscious Leadership: 7 Principles That Will Change Your Business And Change Your Life”

Everyone leads. Whether it’s in the workplace, within communities, our families, or the planet, at some point everyone — in some way — takes charge. But how many of us feel fulfilled as leaders? How many experience a level of happiness and satisfaction that aligns with our authentic selves? How many, instead, are merely toeing the line?

In “Conscious Leadership: 7 Principles That Will Change Your Business and Change Your Life“, leadership expert and organizational psychologist Michael Bianco-Splann offers a roadmap to effectively lead others without giving up your principles, aspirations, or happiness.

We recently sat down with Michael to discuss why conscious leadership is critical for today’s leaders, how ethics and profits can coexist, and why leaders need to “get real”.

Here is some of our conversation:

What is conscious leadership?

Conscious leadership is about “waking up” and turning off your autopilot. It’s about replacing those mindless, rote daily routines with authenticity, energy, and genuine care for the people you lead and serve.

Turning off your autopilot means first acknowledging that how you operate in the world isn’t predicated on your title or possessions, but on your integrity and ability to set aside toxic and limiting beliefs so that you can lift others up with true appreciation and empathy.

Conscious leadership also elevates the human experience by raising the energetic vibration that comes from putting others ahead of yourself — and by using love, care, and compassion to understand others, particularly those who are different or hold divergent perspectives and mental constructs.

Why is this a critical approach for today’s leaders — and the leaders of tomorrow?

To understand the incredible value that conscious leadership brings to today’s and tomorrow’s leaders, just ask yourself, “So, how are we doing today with our leadership models?”

You don’t have to look far to witness the pervasively destructive and greed-centered exercise of so-called leadership. This reality is ubiquitous across all elements of our global society. It’s manifested in the rise of radical social and political movements. In the world’s accelerated violence. And in the current environment of fear, anger, frustration, and anxiety.

As the saying goes: If we do the same things, the same way, expecting different results, we step into insanity. Yet, we find ourselves holding on to old and outdated leadership structures that are crippled and no longer able to support growth.

The answer? Conscious leadership. It takes disillusionment, frustration, and disharmony and transforms them into a life-filling enterprise, one where purposeful alignment to others is the goal, not shareholder value and profit. Conscious leadership lifts others up by recognizing human value and potential. A shift to this leadership style is absolutely necessary if we, as a human family, are to navigate our increasingly volatile and changing world order. We simply can do better!

In your book, you outline how business ethics, integrity, and profits can coexist. What does this look like?

The simple answer is that companies, organizations, and communities that genuinely care for their people have a greater opportunity to reap the rewards of happier, more satisfied customers, clients, and stakeholders.

For example: If my employees know that I care about them, they’re more likely to take much better care of internal teams and external customers. Most companies and organizations derive their success from satisfying their customers. But when profits and shareholder value become the primary measures of a company’s success — without focusing on supporting and caring for those who take good care of your customers and clients — companies stall. They don’t move forward.

How often do we see companies, large and small, fail to care for their people? This disconnect creates epidemic levels of professional burnout, collective anxiety, and an environment where good people want to do good work, but end up feeling depleted, demotivated, and unfulfilled.

“Leading by profit” is not only obsolete, but it’s also antithetical to our changing world. The time to add ethics, integrity, and caring into the picture is now. Do it and watch your profits increase.

You often tell leaders, “Forget being the boss. Be real.” Why is this more effective?

During my time as a leader in the corporate world, I would often ask my direct reports, “Why do we come to work and hang the most important parts of ourselves up on a hook, then turn into…a (insert an occupational title here)?”

When we come to work, we often leave behind the very qualities that make us unique: our personalities, temperaments, and human essence. When we fail to be our real selves, we step into a false narrative, a “less-than version” of our optimal self. We don’t offer our best self to those we lead and serve.

Being real means stepping into your best and most authentic self, the true expression of who you are. Others want this level of human connection, whether they tell you or not. Conscious leaders understand this fact and give people their full attention and heartfelt understanding. “Being the boss” becomes an only-when-needed response, rather than a business-as-usual methodology.

How can young professionals incorporate conscious leadership early on in their careers?

A good place to start is to get clear on your values, ethics, and the manner in which you want to lead others. This is a changing world. Following an existing corporate playbook, while that’s part of the gig, won’t provide a foundation to fulfill your deepest aspirations. Be true to your dreams. Follow them with flexibility and determination. Don’t be dissuaded in setting the bar high as you aspire to connect meaningfully with others. Seek to understand those around you, especially those who are different than you or hold different belief systems.

I’d also seek the support, guidance, and expertise of a qualified coach. Take yourself on by investing in your future — both yours and your company’s.

The power of leadership lies in bridging diverse ideas, opinions, and beliefs. Dare to do it differently!

 

To learn more about Michael Bianco-Splann and his new book, visit his website.

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How To Use Affiliate Marketing To Boost Sales At Your Young Company

When you are running a new and small business you need to make sales and quickly to avoid running out of steam. You need regular loyal customers and new customers to get there. However, it can be incredibly hard to really make tracks in the business world. Most small businesses seem to struggle to do this. However, there is a way you can generate sales to help your young company succeed – affiliate marketing. If you need convincing, consider the fact that around 15 to 30% of all online sales come from affiliate programs.

Even if you have given it thought in the past but weren’t sure how to use it, we would urge you to reconsider and use some of the great suggestions we’ve gathered together in the following post to make affiliate marketing work for your business.

Expand Your Reach With the Use of UGC.

Perhaps the biggest benefit affiliate marketing has for your small business is the extensive reach you can access using it. Just imagine if you had 20 affiliates all on your program, all of them doing their bit to promote your services/products. That is a giant extension of the reach you had without their help.

Taking it further, think about if each of those affiliates had 10,000 followers. Without using affiliate marketing, it would be expensive to try and get the same number of impressions.

UGC is probably the best way to use affiliate marketing these days. Encourage your affiliates to share their experiences and help them develop and expand their own engagement. You can even connect back to them by sharing their posts through your own social media feeds. Although customers may have a hard time believing you if you state that your products and services are the best, they will have an easier time believing your affiliates.

Affiliate Marketing Can Be Used As Instant and Immediate Social Proof.

When you have affiliates, you can use them as an immediate kind of social proof. Social proof is important for modern businesses. You need those positive reviews and word of mouth marketing to survive. You need advocates from outside of your team promoting you. Statistically, it’s understood that around 91% of all 18 to 34-year old’s put their trust in reviews just as much as they do in personal recommendations. Using a service like the one iAffiliate Management offers can help you to increase sales, grow your business and experience a better return on your investment.

Boost the Affiliate Percentages for Products/Services that are Less Popular Than Others.

Most businesses have at least one like it, and yours probably does too. Those products or services that are great but are just not as huge sellers as others. The ones that are not bad products, but as your audience is more selective and limited, they don’t do so well, or perhaps they are something very niche and specific or indeed expensive.

Either way, if you have products that fit any of these descriptions, that just don’t perform well, you could consider increasing the earning percentages on those goods for affiliates as a way to encourage more to take on the challenge of promoting them. It is usually the case with affiliate marketers that the higher the possible return is, the more aggressive they will be to sell it.

It can be a little daunting considering the use of affiliate marketing. Especially if you have a lot of other things you are doing with your business, but when it is executed correctly and successfully it can really help your new business grow and at a much quicker rate. You will get more sales, and your profits will increase and even better, you will gain more followers and customers who will keep using your business.

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Assess Your Leadership Qualities By Answering These 7 Questions

by Oleg Konovalov, author of “Leaderology“

A leader is supposed to be out in front, pointing the way toward whatever is ahead.

But, as we begin a new decade, too many business leaders are facing backward rather than forward.

The future can’t be met with backward-thinking and old leadership methods that are no longer effective. The leader’s duty is to open a door into the future for people and explain how things should be considered and managed in that new reality.

Leaders face more responsibilities and much higher expectations in terms of the execution of their roles. The leader’s responsibilities are expanding enormously, demanding much stronger competencies and skills than before. Everyday learning and continuous improvement need to be the norm.

As a result, the modern leader needs to combine meticulous planning with flexibility.

Combining these attributes is necessary in an ever-changing and hyper-competitive market. The wrong decisions and actions can lead to the whole organization losing sight of customer needs as well as quality, harming the long-term sustainability of the organization.

Making the right decisions means thinking of more than the company. It means considering the values and needs of customers and employees as well.

I suggest leaders assess where they are in their abilities so they can define areas where they need to improve.

To begin that assessment, leaders should ponder how they would answer the following seven questions:

• What are the most typical mistakes from the past that hold you back from becoming an extraordinary leader?
• How clearly can you define your customers’ needs? Can you envision them as clearly as your personal needs?
• How do you care for your people as a leader?
• A strong culture is not about me, but about what I do for others. What do you and your colleagues do in terms of investing in others on a regular basis?
• What is your leadership style? Are you a leader who takes care of people or a boss taking care of yourself?
• What were the aims and results of the most recent changes implemented in your company, and what were the employees’ reactions to those changes?
• What lessons have you learned in the course of your leadership journey?

By answering these questions, leaders can begin to gain insight into whether their leadership style is one that is pointed confidently toward the future, or one that’s stuck perilously in the past.

Bad leaders build barriers for people. Strong leaders build barriers to problems, accidents, and stagnation. We have more than enough mediocre or bad leaders. We need strong leaders for real progress and to make a positive difference in people’s lives.

 

Oleg Konovalov is a thought leader, author, business educator and consultant with over 25 years of experience operating businesses and consulting Fortune 500 companies internationally. His latest book is “Leaderology“. He is a visiting lecturer at a number of business schools, a Forbes contributor and high in demand speaker at major conferences around the world.

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4 Ways Technology Can Revolutionize Your Conference Room

The future of the corporate world is digital, diverse, creative and adaptable. To make it work, business owners have to try and make virtual connections seamless and simple for employees, vendors, and business partners.

Digitization does not diminish the need for f-2-f meetings. Similarly, the advancement in technology and systems does not mean one should rely on emails, skype, or cloud-based instant messaging programmes to build business relationships and earn accountability. To strengthen human relationships, you need to make eye contact and understand visual cues.

That said, using audio-video system integrators and high-end technologies to design a conference room is an essential part of building the future of work. It’s about creating a space that fosters creativity, facilitates collaboration, and promotes a happy work environment. 

On that note, let’s look at 4 ways technology can revolutionize your conference room, and boost the productivity of your employees.

1. Upgrade Your Wi-Fi Connection.

This is a must. 

The most important thing you need to transform your conference room is a solid Wi-Fi that comes with a secure connection. 

Nobody wants to experience dropped calls and pixelated videos to affect their crucial business meetings. This could tamper with your deals, frustrate your vendors, and demotivate your employees. So, talk to your IT department and ask them to replace the old hardware with the latest technology that money can buy. Even if your budget doesn’t allow up-gradation to the state-of-the-art technology, ask them to assess your current connections’ weakness and do the needful to ensure your Wi-Fi is easy for everyone to connect to.

2. Install The Right Audio-Video Equipment.

Audio-video quality is very critical to retaining viewers. If you have frequent video conferences, interactive sessions, and presentations in your conference room, you would know how important sound and visuals are for connective human experiences. 

Having said that, poor audio-video quality can result in a non-functional working environment. But, don’t fret, this problem has an easy fix. Buy quality audio-video equipment, and you are all sorted. 

NOTE: To determine the kind of equipment suitable for your workplace, you must consider the conference room’s decor. 

3. Invest In An Interactive Whiteboard.

Digitization has impacted the way we work. That said, it’s highly recommended to make use of advancements that the digital world offers. One such innovation is an interactive whiteboard.

Interactive whiteboards have now become a common addition in smart offices. So, if you don’t already have one, we’d suggest you invest in it.

This device comes handy, especially in national, international conferences and meetings when you have to brainstorm with people outside of your office premises. The shared digital space allows users to iterate innovative concepts and give life to those ideas.

4. Adopt A Wireless Presentation Solution.

The hard cable connections in a conference room often pose limitations establishing connections with laptops, mobiles, and tablets. What is the point of connecting work teams when the presenter always has to go through the trouble of finding the right dongle? I mean, the purpose of technology is to make things easier, not harder. 

You can simplify the process of content sharing (via electronic devices) by buying a wireless presentation system. These systems allow everyone in the conference room to connect their devices, and save time and efforts, otherwise wasted in looking for HDMI cables that fit. 

Beyond eliminating such limitations of sharing content, a wireless presentation system offers a ton of other features, that are:

• Connecting multiple devices at a time.
• Mirroring multiple screens at the projector.
• Enabling interactions with people in different locations.

At The End.

Companies wanting to write the future of the corporate world must invest in technological solutions to maximize their in-person time. Technology can help them collaborate effectively and boost their revenue.

Someone has rightly said, “Technology is the wing, wherewith we fly to heaven.”

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Follow This Six-Point Checklist To Strengthen Employee Onboarding

With technology growing more rapidly than ever, companies in all industries find themselves primarily focused on staying ahead of the curb.

In the hustle and bustle of remaining state-of-the-art, it’s common to lose sight of specific aspects of a business. Even though those facets of an organization are just as vital as the latest and greatest app.

For example, there are far too many companies that fail to implement a detailed onboarding process. Sure, they may hand out a few training booklets and introduce new hires to the team, but successful onboarding goes much deeper than that.

When organizations fail to implement such a strategy, new hires slip through the cracks. In fact, according to the Harvard Business Review, up to 20% of staff turnover occurs within the first 45 days of employment.

Alternatively, according to Typelane organizations with a standardized onboarding process experience 62% greater new hire productivity. These companies also see a 69% boost in new hire retention.

Onboarding isn’t something that can be slapped together on an ad-hoc basis. Instead, employee onboarding necessitates individual checkpoints that make the process beneficial for the company.

Let’s start with the six suggestions discussed below:

1. Align all the Departments.

Centralizing an onboarding group across all departments of an organization will pay huge dividends when bringing on new hires.

Ensure that the required assets from onboarding (e.g., training materials, company swag, and technological equipment) are placed in one easy-to-access spot.

Though, sometimes businesses do have more than one location. In which case, carefully assess and measure what’s equally time-efficient for all offices or stores.

A consistent experience for all new hires keeps matters concise, simple, and easy to track. And making it convenient for experienced staff who are involved in onboarding will keep them enthusiastic and prepared for their role.

2. Get Systems Firing on All Cylinders.

It’s surprising how many new employees end up having titanic battles with company systems and technology.

Whether it’s an inactive email address, a project management software glitch, or a cracked computer screen, etc., these are hiccups that stall productivity. They also frustrate new hires and add to the anxiety that comes with conquering learning curves and adjusting to their position.

Now, onboarding is a lengthy process. So, even if there are issues upon a new team member’s first day, stop at nothing until the problems are fixed. It can’t fall by the wayside, or else a potential top talent’s initial impression of a company won’t be shining.

Note that new hires need passwords and access to all systems, pronto. Once the employee is plugged into emails, for instance, they’ll be part of the conversation. Instead of being on the outside, looking in.

3. Define Onboarding Length.

Onboarding, takes up to three months on average, according to Forbes, who also points out that it takes new hires eight months to reach peak productivity. It’s then worth pondering whether companies should take even longer with onboarding.

Though, what would those involved in onboarding do for such an extended period?

For one, bi-weekly or monthly check-ins and status reports will keep a new employee on track. Plus, companies can implement scheduled training exercises throughout the months that incrementally increase in difficulty. These can provide some insight into a newer hire’s progress. Consider gamifying these exercises to keep talent engaged.

4. Make Doing Paperwork a ‘Day One’ Thing.

Orientation and onboarding are two completely different things.

To further elaborate, orientation can often stand in the way of effective onboarding if it’s not taken care of promptly. The process involves the necessary yet tedious administrative tasks that bog new hires down.

Know that onboarding software can automate what’s otherwise a time-sapping practice in completing paperwork. This way, new hires won’t become overwhelmed on what is already a demanding first day at their new job.

5. Go Beyond Introductions with Socializing.

Studies show that among software engineers in India, new employees sought out more information when they were socialized within the organization.

Everybody knows how it feels to be the new guy or girl. The first few weeks for anybody, without a standardized onboarding process, leads to walking on eggshells — which distinctly hinders productivity.

As such, it’s critical to take pains to ensure new hires collaborate continually with team members throughout the first few months of their tenure. This will harness a back-and-forth between colleagues and will speed up the new hire’s acclimation to the office culture.

People usually start weeks after they’ve been hired onto a team. So, HR departments and other leaders within an organization should encourage staff to reach out proactively (via LinkedIn or email, if possible) before the new hire starts.

6. Use Technology to Streamline Onboarding. 

With employee onboarding software available to organizations, companies shouldn’t relegate themselves to archaic, inefficient methods.

Onboarding is integral to the long-term success of a business. Preventing the cost of employee turnover alone is enough reason to use the kind of technology that’ll ensure the most seamless execution.

Furthermore, the importance of onboarding starts at the top. The cost of one failed executive for a company is 213% of their salary, according to the Center for American Progress.

The most successful companies will back themselves with the right tools and software to get the job done right. They’ll also adhere to the other five steps provided throughout this blog.

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Why Digital Transformation Is The Key To Sustainable Sales In 2020

by Tiffany Ruder

“Digital transformation” was a buzzword throughout 2019, but 2020 is when we’re going to see its real impact. As the amount of time that we all spend online continues to increase, digital transformation has become crucial for sales growth into the next decade.

First of all, you need to understand what digital transformation is. It’s more than simply using a computer. It means integrating digital technology into every aspect of business, including sales channels.

Just like the industrial revolution transformed everything about the way that people lived, from the way that they made their clothes to when they ate their meals, the digital revolution affects everything about how we live and do business. We order food differently, hail cabs differently, and buy from suppliers differently too. Businesses need to go through a digital transformation if they want to keep up with our digitized personal and professional lives.

Online sales have been steadily rising over the last few years. According to one estimate, retail eCommerce sales will top $700 million by 2023, rising by 60% since 2017.

The massive success of corporations like Amazon, eBay, Wish, and more shows that shopaholics have gone digital. But digital transformation goes beyond making an online sale. It’s about using all the digital tools at your disposal, crossing every channel in order to maximize sales growth. Here’s why digital transformation is so important for sustainable sales in 2020.

Digital widened the market.

With the rise of the internet, shoppers have a much bigger choice of stores where they can spend their money.

They don’t have to buy shoes at the local shoe store, for example, just because there’s nowhere else close by; they can order shoes from hundreds of online shoe stores, all of which deliver within two days.

That means that your competition has grown. Your business needs digital transformation in order to keep up with the pack.

Sales have gone social.

Social media is where we live our lives – including our shopping lives. Consumers turn to social media to ask for recommendations for brands, stores, and shopping sites. Twitter, Instagram, Facebook, and Pinterest aren’t just for keeping up with friends anymore – they are your customers’ first stop for research into your brand and products.

Consumers look for a strong brand presence and consistent brand messaging before they decide where to shop. They want to see positive reviews, check that you listen to your customers online, and investigate whether you’re quick to respond to their questions or complaints.

Instagram shoppable posts and Pinterest product pins have turned social media into bona fide, standalone sales channels that can have a massive impact on your bottom line. Digital transformation gives you the key to leverage social media for more sales.

Customers shop omnichannel.

No one sticks to just one channel anymore. Customers swoop from desktop to smartphone and tablet to smartwatch without batting an eyelid. Your buyers are used to cross-channel shopping experiences like ordering online and picking up in-store or buying online and returning in-store.

Customers increasingly do their research online, checking out review sites before choosing a restaurant for dinner, and comparing prices on different marketplaces before they make a purchase.

Sometimes, they’ll research and buy an item on their phones while physically standing in a competitor’s store. Other times, they’ll do their research in a brick and mortar store, but place their order online.

Your business needs digital transformation in order to keep track of all these sales channels and stay in control of the ways that they interact and impact each other. It’s digital transformation that helps you make sure that your prices, stock levels, product descriptions, special offers, and more are consistent across every channel.

Instant gratification is a given.

Amazon raised the stakes back in 2005 when they offered two-day free shipping on eligible purchases. In 2019, Amazon raised the bar even higher to one-day delivery. There are even startups that are working on using drones to achieve one-hour delivery in some cities. All of this points to a single trend: customers want their goods as fast as possible, if not faster.

The instant gratification generation goes beyond fast shipping times to instant responsiveness. Consumers demand a responsive digital sales channel that delivers immediate answers to all of their pre- (and post-) purchase questions. Sometimes they aren’t even willing to read the product description; they want to ask a quick question instead. If you take too long to reply to a customer inquiry about price, color, size, or any other of countless details, you’ll lose a sale.

You need to digitally transform your sales processes if you want to meet these expectations. If you don’t have the right tools and workflows to fulfill customer demands, you’ll see impatient would-be shoppers flocking elsewhere.

If it can’t be measured, it can’t be managed.

If you think about your marketing and sales funnels, you’ll realize that the vast majority of them are already digital. Your paid ads, organic search results, blog posts, and all the content that you share to nurture leads – all of that interaction happens online.

But it’s not enough to have a brand website or Instagram profile. You need digital transformation to link and track all of these online interactions. Without the right tools, you can’t manage or measure the success of your marketing and sales campaigns.

Digital transformation reveals which keywords are the most effective, which content is the most successful, and which platforms are the most impactful for driving sales in 2020.

In 2020, sales depend on digital transformation.

In 2020, digital transformation isn’t optional anymore. If you want to sustain high sales volume, you need to digitally transform your business. Social shopping, omnichannel purchases, instant gratification, the ever-more crowded market, and the need to fully monitor your sales and marketing metrics all demand a full-body digital makeover for your business.

Don’t panic – digital transformation might sound worrying, but you’re likely already part way there, and it’s the gateway to good things for your business.

 

Tiffany Ruder is a full-stack marketer who specializes in creating customer-centric messaging and digital experiences that span channels and touchpoints. All about optimizing the customer experience as the ultimate conversion booster, she’s based in Boulder, CO, but her clients are based all around the world. You can reach her via Twitter.

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Launching A Successful Start-Up

Numerous individuals become business visionaries since they need to be their boss. Some portion of living and working in the startup world is gaining from botches, both your own and others’. You can always benefit from other people because no entrepreneur is an island.

Numerous entrepreneurs are persistently battling to construct their organizations with little to appear for it. That could change in a flash for those who know things that work behind the scenes to determine whether a business endeavor will succeed or fail.

If you’re thinking about going into business, then there’s never been more opportunity available, but to succeed there are some things you’ll need to know.

Supportive and strong network build-up.

Building a community of trustworthy colleagues and mentors to whom you could turn to for advice and assistance is important. When that network is built up, it is imperative to meet consistently with every individual to look for counsel and report on your organization’s achievements and development. Every one of these gatherings ought to be treated as an opportunity to pick up something, so make certain to come arranged with a motivation to boost the time you have. In particular, make sure to consistently act naturally and be true.

Smart investment and budgeting.

Assets are ordinarily tight in a start-up, however an underlying interest in legitimate guidance is well justified, despite all the trouble. You might be wondering how the lawyers near me   can save a lot of time and money by avoiding complications down the road? They can help you in the estimation of potential liabilities, highlighting relevant insurance, proper incorporation of the business, negotiating contracts with vendors, and managing future legal disputes.

Fixate on the dream.

Numerous business people get excessively got up to speed in what they do because it’s their obsession. Be that as it may, if you need to scale, you should be similarly as energetic about who you do it with and how. Business people can focus on their creation and become excessively controlling to ensure it. They get impeded in the fantasy as opposed to building up the procedures, frameworks, procedures, and individuals important to develop. This makes limited focus, and they can miss the master plan.

At the point when these business visionaries arrive at a point of pressure or even introductory achievement, they twofold down on their viewpoint and expel supportive bits of knowledge from others. Accepting that they are the main ones equipped enough to do the thing, they take out their opportunity to scale through others.

Hiring passionate team.

Workers are the establishment of each business. Keep in mind, they’re your greatest backings and promoters. All things considered, you should ensure that you employ the correct group for your business. While you need to employ gifted people who have aptitudes that you don’t, you likewise need to contract constructive specialists, adaptable fanatics of your business. It helps on the off chance that you coexist with them also. At the point when you do, you’ll notice that you have a great time and gainful workplace. Above all, as you amass a considerable group, ensure that self-inspiration and energy are characteristics all of you share.

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