What’s Great About You That You’re Not Willing To Look At?

by Brendon Watt, the Australian CFO of Access Consciousness

Have you found what you’re great at? Have you even started looking? Or, have you settled into living a life where you’re just working hard for the money?

Growing up, I never really thought I would become much of anything. I didn’t have a college education and I didn’t think that left me with much of a choice as to what I could do for work and money. I certainly didn’t have anyone inviting me to look at what I was great at.

I remember when my son was young, I was living in a small bedroom at my mother’s house. I was broke, all I wanted to do was either drink or sleep and I was miserable. One day while I was telling my son how to have a successful life, I thought, how is he going to know how to have a great life if I am not even choosing to have a great life myself? It was from that moment forward that I decided to start looking for something different that would allow me to show my son a better life, otherwise, what was the point?

I started looking outwardly for what I could do in the world that would allow me to feel successful. What I found out was, in order for me to be successful, I had to start looking at what was great about me from the inside out. Not an easy task. Yet, I continue to find out that the more I look at what is great and what is right about me, the more my entire world becomes greater, including my business and my money flows.

Here are three ways you can get started at finding the greatness inside of you:

1. Take Inventory.

Make a list of things that you’re good at. The things that are fun for you, and the ones you can’t imagine getting paid for doing them. The thing is, most of us completely discount what we’re great at because they come so “easy” to us. These are the things that you could have great success at because it’s something that you actually enjoy doing. It may be that you’re great at fixing things. It may be that you’re great with people. Once you start getting a sense of the things you’re great at, and that are fun for you, you can start looking at where the success in those areas could follow.

2. Ask a Question.

The best way to discover more about you and your greatness is to get curious and start asking questions. Look for what is possible, not what for what is wrong. Here are three questions you can start with:

• What’s right about me I am not getting?
• What else is possible here that I have not considered?
• What is great about me that I have never acknowledged? 

When asking questions, you are never looking for an answer, you are looking for what is possible beyond what you’ve already decided is so.

3. Look for what is possible, not what is wrong.

We are taught to judge and shape ourselves based on what we have done wrong, often going to what went wrong, so you can fix it and make it right. What if nothing was right and nothing was wrong? What choice would you have available then? Start every day asking, how does it get any better than this? And every moment will get greater. Even those moments during that day that you think are “wrong” ask this question and allow more and more possibilities to show up.

It doesn’t matter where you came from, who your parents were or where you are now. Success comes from you being willing to see what is great about you that you have not been willing to look at before. What can you acknowledge about you today that you have never acknowledged before? What if you are far greater than you or anyone has ever acknowledged?

And, last but not least, what if the purpose of life is to have fun? Are you having any?

 

Brendon Watt is a speaker, entrepreneur, business and life mentor. He is the Australian CFO of Access Consciousness®, a set of simple-yet-profound tools currently transforming lives in 173 countries, and the facilitator of several special Access programs including Joy of Business. Drawing upon his transformation from a struggling tradesman and single dad to global speaker, Brendon facilitates classes and workshops all over the world, encouraging others to step out of judgement and into a more authentic, fulfilling life.

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Why React Is Growing In Popularity

React is a declarative and component-based JavaScript library that developers use to build user interfaces (UI). The library provides programmers with a set of advantages that make it an ideal choice for UI design, including the ease of use and extension.

In today’s fast-changing world, front end components need to be portable and reusable while also providing users with interactivity. As this problem became increasingly complex, the market developed multiple solutions to solve the issue. Programmers adopted some of these platforms, including Angular. However, performance became an increasing need. Therefore, React stopped supporting older browsers.

With a smaller library, it provided faster performance, and this has been one of the greatest advantages among the many that the framework offers.

1. Flexibility.

Developers must make countless decisions when thinking about the design of anything. Often, these decisions are difficult, as there are a wide range of choices in tools and platforms to achieve a result. Therefore, Angular looked toward eliminating this problem by being opinionated. Meaning, the framework provides defaults for managing state, handling network connectivity, and even selecting a choice in language. Angular largely advertised this as an advantage because programmers could focus on the problem instead of spending time on selecting tools.

However, this created an opinionated versus flexible discussion that ends up being a matter of preference and not an actual advantage. For example, Angular uses TypeScript which is easy to learn for those with C# or Java backgrounds. However, for those without the background, the opinionated nature limits use and requires learning something additional. The flexibility of React is then a better advantage because it allows programmers to adopt their knowledge base without requiring additional learning.

2. Simplicity.

Top businesses including Facebook, Uber, Instagram, and Airbnb among many others use React to solve the issues that relate to UI design. Its simplicity, including the adoption of an HTML-like syntax called JSX, helps promote the adoption of the library in more than 94,000 websites. Developers can write applications within the JavaScript elements of their product, thus allowing them to view the UI features in real-time. This can make the process of debugging easier and more direct.

Furthermore, developers can break down a complex user interface into smaller and more manageable components. This partition also allows programmers to reuse the items easily, reducing the overall development time. Since web browsers understand JavaScript inherently, the use of React to describe interfaces is intuitive. Handling state is also simplified because React allows programmers to store application changes in a single location.

3. Learning Curve and Rapid Adoption.

React does not make any assumptions on the technology that programmers use. Therefore, there is no steep learning curve that the library forces on the developer. This allows React users to learn how to use the library and adopt the techniques somewhat rapidly. Furthermore, the lack of specific technology requirements provides the ability to add new features without having to rewrite the code. Even though the learning curve for React is not as steep as other libraries, frameworks, or platforms, users will still need to understand some of the fundamentals and have an underlying knowledge of other programming or scripting languages. Some website claim that these aspects can be learned within minutes or hours; however, these claims are largely exaggerated and true adopters should understand the investment in time needed to learn a new tool or technology.

For businesses with programmers looking to effectively implement the library, React training courses are a perfect alternative, as they are designed for developers or corporate teams. Therefore, such teams can learn the basics and use their knowledge and experience to quickly adopt the tool.

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Design An Office That Inspires Creativity

Where you work matters. Not particularly the geographical location of where your office is, but the space in general. Whether you work in a spare room in your house, on the top floor of a warehouse, or in a two-story commercial property, your office should inspire productivity and creativity. If you walk into an office that’s dull, disorganized, and uncomfortable, doing work, drumming up ideas, and being productive isn’t as easily accomplished. Yet, when you walk into a spacious, comfortable, organized office filled with character, doing your job seems a lot less burdensome.

So how do you create an office that fosters creativity? To be quite honest, it doesn’t take much at all. Below are a few suggestions on how to turn your home office, commercial office space, or corner office in the sky into an all-inspiring oasis and hub of creativity.

Color Choices Matter.

Long gone are the days of pale white walls in office spaces. It has been proven that colors can influence mood and behavior both psychologically and physiologically. In an office where working and creativity are vital, choosing colors that uplift, energize, and enlighten are ideal. Purple sparks the imagination, green is great for creativity, blue improves brain performance, and orange is great for boosting energy. If you’re going to use any of these colors as a wall color, however, make sure that you choose a shade that isn’t overpowering.

Create a Brainstorming Area.

Beyond having a desk, you should consider having a communal or brainstorming area where you, clients, and staff can come together and work more conveniently. Adding a large table to the center of the room is a great way to inspire creativity. It gives them a place away from the desk to write out their ideas and create plans. You can also add dry erase boards, chalkboards, and cork boards to the space for easier display of content.

Give Staff Freedom.

If you own an office building where your employees have their own cubicles or offices, you can foster creativity by allowing them to make their own spaces unique. Adding unique table lamps, family pictures, desk ornaments, and whatever else they’d like to incorporate into their space allows them to show their creative side. When they’re able to decorate their own work areas, employees have been said to be more productive.

Bring the Outside In.

Did you know that adding elements of nature to your office can actually reduce your stress? There’s something about the simplicity and beauty of nature that seems to relax the mind and body which makes a strong foundation to foster ideas and creativity. You can bring a little bit of outside indoors by choosing stone sculptures, woven waste baskets, earthy patterns, and choosing window treatments that allow natural sunlight to shine in.

A Break Room.

Even the most creative people need a break to recharge, and that tends to happen around lunchtime. The truth is, however, eating lunch at your desk is a pain. Between people barging in and ignoring the fact that you’re eating a sandwich and the mess you make all over your desk, it’s enough to stress you out. Do yourself and your staff a favor and create a space where you can take a break and eat. Include things like a water cooler, refrigerator, coffee maker, microwave, and a few chairs and tables. After having a well-deserved and relaxing break, you and/or your staff can return to the office and be inspired to finish out the rest of the day.

Updated Office Furniture.

Have you ever tried to work or come up with ideas while sitting in a chair that rocks (because it’s missing a peg on the leg) or a desk that’s too small to fit all your files? Chances are you didn’t make much progress. If you want an office space that inspires creativity, comfort needs to be a top priority. Invest in office furniture that is up to date and comfortable for use.

Whether you work in a creative field or not, being inspired to create and produce quality work is important in the office. It doesn’t matter if you work from home, have a small office downtown, or work in a commercial building with ten floors, you should really add some of these office design ideas into your workplace. It doesn’t take much at all, but the rewards are endless.

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Leveraging Leadership Styles As An Entrepreneur

by Kevin Abdulrahman, author of “The Book On Winning The Game Of Life“

There are a number of different leadership styles that entrepreneurs employ successfully, and by understanding some of the more useful styles, you can become a better leader and a better business person. However, there are certain styles that can be utilized to work better than others.

Some leadership styles are obviously unsuited to entrepreneurs or businesses that have a creative component. The autocratic leadership style for instance is fairly common in some industries. This style of leadership means that the leader has a great deal of control, and the workers little to none. It is a more traditional style of leadership which often breeds resentment in workers, and isn’t really appropriate for today’s changing workplace.

But there are a number of leadership styles that are important for entrepreneurs to understand. They are styles that can help you inspire the people who work with and under you, and help you get the best from your team. Overreliance on one leadership style is not recommended, instead you should pick and choose which style you use for specific situations. Understanding the different styles gives you tools to improve your own practices as a leader, and new ways to guide your business.

Could a tool that helps you get the best from your team and your workers help your business? Which leadership style fits with your business and your personality?

Charismatic leadership.

Charismatic leadership occurs when a team is led by a leader who is fascinating and drives the team forward with the power of their vision. You can see positive examples of this with people like Mahatma Gandhi and Martin Luther King. These two men inspired their followers because of the compelling power of their personalities and their visions.

Charismatic leaders are defined by their excellent communication skills, commanding personalities and high emotional intelligence. They are usually able to connect with people on a deep, emotional level almost instinctively, and use this to encourage others to share their vision and change the world.

There can be a dark side to this type of leadership as well. In everyday circumstances, if a business or company is run by a charismatic leader it may fall apart when they leave. Without the polarizing influence, the team may lose the vision that drove them. In rarer and more dangerous circumstances, charismatic leaders can create cults and other types of destructive groups.

To use this style in a positive sense in your business, you can start with the following steps:

• Create a clear vision for your work.
• Learn about the people around you.
• Work on your public speaking skills through study and practice.

Task-oriented leadership.

This type of leader focuses on completing tasks above everything else. It can be a highly autocratic leadership style, where the leader makes all the decisions and holds all the power. They will usually set up very efficient systems for this process, so they can organize and monitor the work that’s being done.

In the short term, this leadership style can be highly effective if there is urgent work that must get finished. But in the long term, it will usually make employees or teammates feel undervalued because their well-being is not taken into consideration.

To use this style in your business, you can try the following ideas:

• Use this style only in the short term, when you have a deadline coming up.
• Set up a system to organize, control and monitor the work.
• Measure the progress of the project. 

People-oriented leadership.

People-oriented leadership is generally thought of as the opposite of task-based leadership. With this style, the leader is focused on the people. Their goal is to support and develop the team, and they usually welcome opinions and participation from every worker. This type of leadership can be highly effective and result in very collaborative and creative work.

There is one important disadvantage to this style. Because of the focus on the people rather than the project, there is always the danger of work and goals going uncompleted. The leader must always work to balance the needs of the people with the needs of the business to avoid this danger. After all, the team won’t be happy for long if the leader’s focus on their happiness makes the business fail.

To use this leadership style, start with the following steps:

• Develop a clear vision for what you want with your business and its team.
• Focus on building relationships with your team.
• Encourage team members to approach you with questions or concerns.

Servant leadership.

With servant leadership a team or business is led by someone who is not formally recognized as the leader. Instead, they may become the leader as their skills and ideas naturally push them forward. A leader may also deliberately choose to take this leadership role, and put the people and their needs ahead of their own. These types of leaders usually don’t receive extra compensation or accolades as they do the work for the good of the group and the project, rather than for themselves.

This leadership style has some advantages. Because of the uncontrolled group structure, it does tend to be more democratic than other styles. However, people who use this style will often find themselves overshadowed by people who use more assertive leadership styles.

To try this style as a leader, start with the following steps:

• Focus on the good of the team and the project.
• Concentrate on listening to the team and their individual needs.
• Teach others to lead and give them the power to do so.

Laissez-faire leadership.

This leadership style can be fairly good, or very bad. When using this style, the leader lets team members get on with their work with very little control. Because of lack of guidance, this style can only be used when teams are very self-motivated and experienced. For it to work, the leader still needs to monitor the work being done and adjust to any problems.

If a leader tries to use the Laissez-faire leadership style with an inexperienced or lazy team, the end result is obvious. The work won’t get done. In fact, this leadership style is often called one of the worst for overall productivity, even though it does work in some situations.

To start using this leadership style with your team, try the following steps:

• Allow your team to make their own decisions.
• Encourage your team to problem solve on their own.
• Provide any tools the team needs to complete their goals.

Democratic leadership.

This leadership style is very like the political systems in some western countries. It is based on the idea that everyone should have their opinion considered before important decisions are made. The leader makes the decision in the end, but not before consulting the team. This leadership style makes for very happy teams when it’s done well as it allows everyone to feel like an important part of the business.

Using this leadership style is not quite as simple as having group meetings to make decisions. Your team needs to be empowered to make the decision, to have their skills and abilities developed to meet their responsibilities. It is usually a leadership style that takes a long time to set up. But it also gives better results than a lot of other styles over the long term.

Obviously, this leadership style can’t work in every business. Enormous businesses, which have a low retention rate, would make it impossible for the leader to consult every worker before making important decisions. However, for smaller businesses, with teams who are very involved in the day to day running of the business, this style would work well.

If you want to lead using this style, start with the following guidelines:

• Welcome and seek out input from every team member when making decision.
• Help your team to develop through education and training.
• Focus on building relationships of trust with your team, so they all know they’re part of the business and its success.

Transformational leadership.

Transformational leadership is almost a blend of a couple of different leadership styles. In this situation, the leader is highly communicative with their team, with a clear vision and purpose. They also tend to delegate to trusted team members, which encourages trust and co-creation.

People who use this style of leadership tend to fit well within a variety of industries because they have several essential skills. This can include conflict resolution, inspiration, and morale boosting, while still getting work completed at the same time. This style of leadership also focuses on improving systems by identifying old methods and systems that no longer serve the business and updating them.

People who use this leadership style often don’t do well in bureaucratic systems where efficiency is less important than tradition. However, outside of these companies and systems, they can inspire loyal teams and excellent work.

To use this leadership style, follow the following steps:

• Lead by example.
• Develop your emotional intelligence and use empathy to connect with your team.
• Maximize efficiency by upgrading old ways of doing things.

The number one thing you should take away from this.

No one leadership style is right for every situation. Great leaders show a mix of styles at different times and in response to different situations. But the leadership styles are not meant to be used as a rigid set of rules. Instead they are a tool that leaders can use to improve their business and leadership practices. Using the different leadership styles in this way will help you to work out the best ways to inspire your team and work together towards your collective goals.

 

Kevin Abdulrahman is a world authority in personal development, a motivational speaker, the author of books on business and life strategies, a public speaking coach, and a world renowned expert in business and life success. An expert in business development and strategist, Kevin works with Fortune 500 organizations, leading government agencies, and forward thinking companies. He designs work strategies, workshops and conferences that push them to make changes based on the ideas of fast growth and proven techniques for business success.

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The Best Cold-Emailing Tools For Startups

Cold emailing is a challenge, and anyone’s who’s tried email outreach as part of their marketing strategy knows this well. You don’t have any relationship with the person you’re emailing at all, and unlike an interaction where you’re face-to-face, you’re not getting that feedback and those cues that could lead you to change your approach.

With that being said, cold emailing can be effective. For a lot of startups, a few cold emails have made a world of difference in a multitude of ways.

The following are some tools that can help you manage and send more successful cold emails, regardless of your specific goals or objectives for doing so.

GMass.

GMass is an excellent Chrome extension, even if you’re not doing a lot of cold emailing. According to the creators of the tool, it’s used by employees of some of the world’s top companies including Google, Twitter, and LinkedIn.

With the GMass extension, there are features that include the ability to send mail merge campaigns and set up automated follow-up emails. Emails can be sent as entirely new messages, or they can be sent as replies to the last conversation you shared with a recipient.

Users can connect to Google Sheets, and track their open and clicks, as well as creating segmented email lists based on search results. Maybe the best part of all of this is the fact that it’s done directly inside Gmail.

ArtofEmails.

ArtofEmails is simple in that it provides email templates that you can download directly from the website. These email templates are specifically cold email and sales email templates that have, according to the company, been proven to help get new customers.

Specific templates include link building, sales follow-ups, fundraising emails, of course, the cold emails, partnering with influencers, and onboarding emails. There are also useful guides you can access such as a step-by-step cold email guide, and a guide to showing you how you can find any email address.

Traackr.

Tracckr is a tool aimed at reaching influencers. Tracckr helps users manage influencer discovery, management, and analytics all in one place.

Some of the things Tracckr can do includes allowing users to upload influencers so that data is managed in one place, assign ownership across multiple brands, keep track of conversations and determine when real influence is occurring.

According to users of Traackr, the tool also helps save time because it’s easier to identify the right influencers for a brand and then manage their activity after that.

Overall, you can see what works versus what doesn’t so you can make changes, and it organizes all things related to outreach and influencers, so it’s not scattered across multiple places.

Pitchbox.

Pitchbox is another tool for influencer outreach. With Pitchbox, brands, agencies, and publishers can promote content, and it’s used by Skyscanner, Dow, and FreshBooks among others.

Pitchbox boasts prospecting profiles and intuitive keyword searches so that it’s easy to find influencers very quickly. There is also an integration with leading SEO tools, helping make sure users of Pitchbox are linked with authoritative publishers.

Klear.

Klear is an influencer marketing tool with an in-depth influencer database. It supports all the main social networks which include Instagram, Facebook, and YouTube. The database also includes bloggers. The design of the platform allows it to overlook fake followers and inactive accounts, so you’re not being sidetracked by vanity metrics.

There are more than 900 million profiles indexed into tens of thousands of topics. There are ways to search by audience demographics which include geography, interests, age, genders, sponsored and more.

The filters are highly detailed so that you can look only at targeted search results that are going to be relevant for you. You can choose influence levels—for example, do you want celebrity-level influencers, or do you just want someone who’s an authority in their niche?

Close.io.

Close.io is unique from some of the other tools on this list. It’s a sales workflow option that reduces the amount of data entry required. Close.io integrates with Salesforce Desk, Helpscout, Zendesk, and others.

This CRM lets users manage their entire workflow including calls, voicemails, and tasks all in one place. It provides a highly visible, centralized location for sales activities. There is also an inbox that’s designed to show the tasks that most need attention. Once they’re completed, they’re gone from the list. Everything done within the Close.io platform is synced in the inbox.

The timeline view is another unique feature of Close.io. With this, users can access everything throughout the entire sales process, and everyone on the team can get that sense of transparency.

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Secrets To Success: What This Maverick Turnaround Expert Learned From An Extraordinary Six-Year-Old

by Rick Miller, author of “Be Chief: It’s a Choice, Not a Title“

 Years ago, I volunteered at a rehabilitation facility in Morristown, New Jersey, working with a gifted physical therapist in a 100-degree heated pool. I assisted as the therapist used the warm water to stretch the muscles of children challenged with cerebral palsy and other muscular disorders.

We’d already worked with several kids on the day I first met six-year-old Melissa. I remember her waiting patiently for her turn in the pool. Her calm demeanor and watchful eyes caught my attention. She seemed to be quietly taking everything in. When we got her in the pool, her smile lit up the room.

When we started the session, she was more focused than anyone I had ever seen. She had one goal: she wanted to extend both arms together to enable her hands to grasp a small sponge basketball toy, drop it in a floating net, and score two points. At first, both of her hands were rigidly held close to her shoulders. During her first session, we were able to get one arm to relax — and it moved just a few inches. Melissa gave it 100 percent, but this was going to be a long process.

I remember being struck by how each member of the rehab staff was affected by Melissa. I remember how Melissa entered the water with that same enthusiasm and focus every time, and after each session she made a point to say thank you to both her therapist and me.

It took Melissa nearly six months of weekly sessions to meet her goal. When she finally succeeded, staff members in the area applauded, and she let out a cry of joy that I can still hear to this day.

Melissa was confident. She was clear about her goal. Her energy was contagious. She served others as a role model in so many ways. She sure served me, even when I started out with the belief that I was there to serve her.

And she reminded me that those with disabilities have amazing abilities to share with those of us whose challenges aren’t as visible. Melissa was powerful. She is what I refer to as a Chief.

Conventional wisdom about Chiefs is all wrong. It says Chiefs need experience to lead and inspire others. Chiefs have titles. And only those at the top have the power to truly be Chief.

But here was Melissa, proof that Chiefs are all around us.

As a leader, Melissa reminded me to be present and enjoy each moment. She showed me how to be still with the patience she displayed as she waited in a wheelchair for her turn in the pool, taking in all that was going on around her. As she interacted with other kids, her kind manner taught me to be accepting. I never saw Melissa show frustration or heard her raise her voice. Melissa showed me how to be grateful every time she said thank you. She also showed me how to be generous as she gave of herself more than anyone I have ever met.

As I practiced what Melissa taught me, I found I learned a lot about myself. And I’ve used these lessons to benefit the Fortune 50 and multinational organizations I’ve turned around, including million- and billion-dollar corporations facing market crashes and the perils of operating in war zones. These lessons create an environment that’s ripe for innovation, performance, and growth — built from the inside out.

Specifically, Melissa taught me that Chiefs choose to:

1. Be Present.

When you choose to be present, you can use all of your senses to learn everything possible about the current moment. When you give 100 percent of your attention to the people you spend time with, you’ll find that your relationships become much more fulfilling. Don’t think about your next meeting or get distracted by your phone. Keep your attention on what’s in front of you.

2. Be Still.

Contrary to many Western cultural norms, perhaps our most important choice is to develop the deeper understanding and truth that comes with being still. To maintain inner balance, choose the tranquility and peace of stillness. In that peaceful state, you will develop the ability to trust and have confidence in your own leadership and voice. 

3. Be Accepting.

When you choose to accept people and circumstances for who and what they are, you can escape the frustration of trying to change them. When you take a nonjudgmental approach, you open yourself up to learning from all situations and every individual. When you accept your current reality with a certain degree of detachment, you will find that solutions come to you with a fraction of the effort otherwise required.

4. Be Generous.

When you choose to be charitable with your possessions, money, and time, you will experience inner satisfaction despite “having less.” When you are kind, helpful, encouraging, and gentle with others, the team around you will align. You may even feel aligned with a higher purpose. Try to balance giving with receiving to eliminate much of the possibility of arrogance; this way you can remain genuinely humble.

5. Be Grateful.

It’s easy to be grateful when things are going well. It takes inner strength and composure to remain grateful when facing life’s inevitable difficult periods, especially when pressures from colleagues or board members mount. Try to remain appreciative of the opportunity to learn lessons from the challenges you face. As a leader, these challenges will only make you stronger.

Insight is an integral element of being a powerful Chief and enabling a team of Chiefs. A real Chief does not abrasively influence the world around him or her but, rather, considers a wider perspective that begins on the inside. By taking the time and effort to be present, still, accepting, generous, and grateful, the more difficult aspects of being Chief will suddenly take on new meaning. True growth — both personal and professional — begins from this vantage point.

 

Rick Miller is an unconventional turnaround specialist, sought-after speaker, servant leader, and expert in driving sustainable growth. For over 30 years, he served as a successful senior executive in roles including President and/or CEO in Fortune 10, Fortune 30, nonprofit, and startup companies, including AT&T Global Services and Lucent Technologies. His new book, “Be Chief: It’s a Choice, Not a Title“, helps leaders at all levels achieve their true potential.

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PR Blockchain Matters: Media Relations Services In Blockchain Have Never Been So Important

Picture this.

You and your blockchain startup staff come up with a brilliant plan to organize and hold a contest on Valentine’s Day. You want your followers, fans, and critics to share a campaign you recently launched with their loved ones. The reward they get is to have the loved ones pop into a draw to win a slice of about $10, 500 in cryptocurrency value.

Everything well. Your message is getting the attention you and your team have worked sleepless for and deserve until an odd hiccup happens.

A second too late, you realize one of your staff entered the draw. It all happens too fast. He wins a portion of the prize money. And in the heat of the moment, decides to announce to the world that he is one of the lucky winners.

Like sprinkling vinegar all over a fresh wound, he uses your company’s Twitter channel to make the announcement.

What do you do next?

That is what happened to Waltonchain when an overzealous staff member took to the blockchain startup Twitter channel to announce their surprise win. The move was a PR and blockchain nightmare, causing investors to abandon the company which further resulted in the startup losing a whopping $120 million in market capitalization.

It was a tough lesson for Waltonchain and a lesson for other blockchain startups: PR in blockchain matters.

Had the company been working with a specialist blockchain PR agency, it could have had all employees informed not to get involved in such a promotion—and even if not, the PR firm could have still managed the situation better before it got out of hand.

The importance of PR in blockchain circles extends further.

PR Blockchain: Making Sense of Blockchain.

Despite its meteoric rise in the last couple of years thanks mainly to the popularity of Bitcoin, blockchain technology is still the stuff of science fiction to many people — would be blockchain endorsers and investors.

Public relations agencies in the blockchain industry can help blockchain startups break down the tech speak and jargon for ‘ordinary’ people’s consumption if they are to gain traction, popularity and establish themselves as thought leaders in the niche.

Blockchain PR for Standing Out.

From just a single known blockchain technology application in Bitcoin, there are over 1,600 alternative cryptocurrencies or altcoins as of August 2018, most of which use the technology.

Good PR blockchain practice means a startup can seamlessly explain its core values, vision, mission, and unique selling proposition via professionally crafted press releases, whitepapers, guest posts, and influencers’ mentions.

That can mean a company, newly established or a veteran, can avoid Waltonchain-like PR fails, develop their press strategy and build on their credibility to improve growth by taking advantage of a boutique blockchain PR agency.

So, what makes the best blockchain PR agencies out there for you?

The Best Blockchain PR Agency.

The ideal agency can help you craft a solid long-term PR strategy for different blockchain circles, establish a presence where your target audience resides, and in exercising due diligence to ensure your blooming reputation does not become tainted.

According to Blonde2.0, a PR blockchain service based in Tel Aviv, the best agencies for the job ought to maximize your firm’s visibility. A good crypto PR agency can help achieve that by having a credible network of revered influencers, impeccable media relations, and thought leadership strategies to help spread your word around.

With so many blockchain technology applications coming out, media relations services for blockchain startups can help the latter educate and engage potential fans and investors into helping them grow against a whirlwind of fierce competition and dwindling attention spans.

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