4 Ways To Improve Your Video Marketing Content

The advertising field is constantly evolving. Social media and the digital age have really propelled that change in the past few years. Ideas and tactics that worked two years ago have become completely ineffective now.

Video content is one of the trends that have become a necessary part of any successful marketing strategy. If you aren’t actively promoting your company and services through video, you’re falling further and further behind the competition.

But there’s good news! You can start to incorporate video marketing into your content strategy. You don’t need to spend thousands of dollars on a contract agency or hire a bunch of specialists. There are four easy steps you can take right now to improve your video marketing content.

Invest In Better Gear.

Small teams need to stay agile and make the most out of small budgets. That’s true for companies around the world, and it’s a challenge that many entrepreneurs enjoy.

Unfortunately, companies often choose cheap gear or free software instead of investing into a new channel or tactic. And while I don’t expect anyone to order $50,000 worth of video gear, there are some benefits to allocating at least a little bit of budget for this.

One of the biggest mistakes you can make is to produce low-quality video content. Nothing screams “Behind the times” like grainy video quality or bad lighting. If you want to portray your company as an industry expert, you need to show that in your marketing materials.

That is especially true for video marketing where you put a “face” to your brand.

Thankfully, marketing in 2020 doesn’t have to be expensive. If you’re just starting to explore video content, your smartphone can be an easy place to begin. But you could also get some studio lights, a camera, a mic, and editing software for less than $600 — it might be an entry-level setup, but investing money into this channel will help you build a solid foundation.

Create A Content Calendar.

My guess is you have a content calendar for your blog or social media content. But if you don’t come up with a similar plan for your video content, you aren’t setting yourself up for success!

Approach your video production the same way you create any other piece of content. Think about your audience’s needs and expectations, and how your company can speak to that. Pick a CTA and provide links that help the customer take that step. Structuring your content into a series or cluster helps establish a sense of continuity across the entire platform.

This is how you can make sure you are covering new topics and growing your video channel, rather than rehashing the same ideas again and again.

Another benefit from a content calendar is resource management. Planning out the topics you’ll cover helps keep content fresh, but it also helps you predict which people and gear you’ll need. Your content calendar is a lifehack that helps you squeeze every last penny out of your budget.

Try New Video Formats.

Whether you’re new to video marketing or a total pro at it, there’s one thing you can still improve: Keeping your content fresh. Poor visual quality might be the worst video marketing mistake you can make, but a close second is rehashing the same old content again and again.

Mix up the style of video you’re sharing.By exploring new formats, you’ll learn what resonates with your current customers, and possibly attract new customers as well. But the primary goal is to avoid letting your content get stale.

Things like an animated whiteboard can be a great addition to the normal “talking head” presentation. And providing conversations or vlog-style videos can help you include some personality with the information and value you already provide.

This entire idea can seem risky…unless you have a content calendar. Breaking out of a routine to try something new can be fun for your team, and it’s a manageable risk because it’s all part of a larger plan.

Think About Sound Design.

The fastest way to add a sense of authority to videos is using music or sound effects. 

You don’t want to overdo it, of course. Creating a bunch of promotional videos with intense music can get tiring for viewers. But if you’re following the other steps on this list, you’ll be able to build a content strategy and use music to create a more professional atmosphere in your videos.

Music also brings weight and emotion to what’s on screen. Most YouTubers and Instagram influencers combine funny videos with a specific style of music. There’s something epic (and recognizable) about travel and adventure videos.

Content plays a part in that perception, but the music is what sets the tone for viewers.

That idea also applies to video marketing. Think of your favorite TV commercials, YouTube ads, etc. There’s a good chance that one of the things that stuck with you wasn’t the dialogue or offer — it’s the music. The right song can help your message resonate with customers much better than a CTA screen. 

Background music is something you can start adding to your videos right now. More importantly, it’s something you can do without taking a huge financial hit. Royalty free music is an industry that exists to help content creators and businesses get high-quality music they need for a cost that makes sense.

Take Your Next Step.

Every company faces unique challenges and works with unique customers. In some ways, that’s truer now than it’s ever been. I won’t pretend like there are cookie-cutter solutions that can turn any company into a video marketing superstar.

But these four tips are growing trends that have worked for companies in every industry. And with a growing focus on visual media, it’s hard not to recognize that video marketing is something worth investing time and money into. It’s a way to maximize engagement on social media, create a sense of personality for your brand, and also stay relevant in today’s market.

Drew Gula is the copywriter at Soundstripe, a company that creates cinematic music and sound effects that help people produce better video content.

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Remittance Cash Pickup Not Possible During Lockdown? There’s Another Way.

The coronavirus infection has spread to more than 175 countries and territories. More than a million cases of infection and 50,000 worldwide deaths have been reported. To control the spread of the disease governments have imposed sweeping quarantines. India, China, and many other countries are currently under lockdown.

These measures, while necessary, have disrupted lifestyles and destroyed livelihoods. The quarantining measures have also impacted remittances.

Scarcity of cash.

The duration for which coronavirus can survive on currency notes is not known. No scientific study has found any conclusive evidence yet that coronavirus spreads via currency. Even so, the WHO has advised taking precautions while handling paper money. Countries such as China are seizing and quarantining vast amounts of currency suspected to be contaminated. Although this may sound excessive, many consider it a justifiable precaution in light of the rising death toll. Such measures have created a scarcity of available cash in circulation.

Several countries have switched from paper to polymer currency notes. Many more are planning to do the same. However, many of these switches took places much before the viral outbreak. We don’t have sufficient evidence that viruses are more readily transferred via paper than polymer. However, polymer currencies bring other advantages including durability and longevity. They are also considered harder to counterfeit. Regardless, physical money is becoming scarce. It is gradually but inevitably falling out of use.

Diminished acceptance.

A more important factor than scarcity has greatly contributed to the decline of cash. Millions of people have become averse to touching, carrying, and using paper money. In countries such as India the central banks have not yet cautioned the public against using currency notes. Nevertheless paranoia has taken hold. Fewer vendors now take cash. The acceptance of paper money has sharply declined.

These factors have forced citizens to switch to digital means of payment. Bank transfers, online shopping, and digital wallet payments have all seen a notable rise in the weeks since the beginning of the lockdown. There is a growing preference for online transactions due to the ease, speed, security and control that users have. Digital transfers will continue to gain popularity long after the pandemic has passed. The same applies to international remittances. Ria Money Transfer encourages all customers to send and receive remittances directly through bank accounts.

Sending digital remittances.

For sending money to your family we suggest using one of our online options. These include the Ria website, the mobile web, as well as the Ria mobile app. Please avoid visiting Ria’s physical offices for the duration of the lockdown. Sending remittances to your loved ones via digital means has additional advantages. Repeat transfers are significantly faster and more convenient. You can readily check the latest conversion rates and fees. Online transfers also allow you to track your transactions from end to end in real time. Ria is now making its very popular app available in more remittance corridors.

Receiving digital remittances.

For a beneficiary to receive a remittance transfer into a bank account, the sender simply needs to provide the account information while sending. It is great for beneficiaries to have remittances deposited directly into bank accounts. This way you can avoid having to step out of your home to visit a cash pickup point. Account-to-account transfers consistently have the lowest transfer fees. You can readily load the money from your bank account into your favorite digital wallet and start shopping online. Account-credited remittances let you easily pay your bills online. All these features also save you multiple trips to banks and ATMs.

Unbanked recipients.

We recognize that many of Ria’s customers reside in remote areas. Some of them are still unbanked. For such customers Ria would continue to provide cash pickup services. However, lockdown measures are impacting business hours. We recommend that before stepping out to visit a cash pickup agent you contact them to check if they are open. Ria will also continue to provide cash home delivery services in Armenia, the Dominican Republic, Hungary, Morocco, Nicaragua, Peru, the Philippines, and Vietnam. You can rely on Ria to be your trusted partner for remittances throughout this difficult time.

 

 

Hemant G is a contributing writer at Sparkwebs LLC, a Digital and Content Marketing Agency. When he’s not writing, he loves to travel, scuba dive, and watch documentaries.

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The Mindsets of Jack Welch

by Ryan Gottfredson, PhD., author of “Success Mindsets: Your Keys to Unlocking Greater Success in Your Life, Work, & Leadership“

Of all organizational leaders, there are few that have had as much success as Jack Welch. Jack Welch is most known for being the CEO of General Electric from 1981-2001. During this tenure, he increased the market value of GE from $14 billion to $410 billion. He was also recognized as Manager of the Century in 1999.

As he recently passed away, it would do us well to identify what made him so successful, and is there a way that current leaders can emulate what made him so successful?

To understand what current leaders could emulate to their advantage, I turn to a popular organizational theory called Upper Echelons Theory. Upper Echelons Theory suggests that direction and success of an organization is based upon what its leaders pay attention to.

So, we may want to ask ourselves: What did Jack Welch pay attention to and focus on?

The way we answer that question is by investigating his mindsets, or the mental lenses that dictated what information he focused on, how he may have interpreted that information, and the overall quality of his decision-making.

There are four specific “success mindsets” that seemed to guide his attention, processing, and decision-making, which led to his effectiveness and success as a leader.

Growth Mindset.

When we possess a growth mindset we believe that we and others can change our abilities, talents, and intelligence. Research over 30 years has led experts to say: “Cultivating a growth mindset could be the single most important thing you ever do to help you achieve success.” This is because when we believe we can learn, grow, and improve, we become willing to approach challenges and failures as opportunities to advance, as opposed to things to back away from.

Based upon the following quotes, it seems as though Jack Welch possessed a growth mindset, one that was focused on learning and saw challenges and failure as opportunities.

• “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
• “I’ve learned that mistakes can often be as good a teacher as success.”
• “Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.”

Open Mindset.

When we possess an open mindset, we are open to the idea that we don’t have all the answers and that we can be wrong. When we possess this mindset, our primary focus is on thinking optimally and finding truth, which leads us to ask questions, invite new perspectives, and to see disagreement as opportunities to learn.

It is critical for leaders to possess an open mindset because it creates a psychologically safe and engaging environment that brings about the highest levels of innovation and creativity.

Jack Welch seemed to portray an open mindset when he stated the following:

• “Arrogance is a killer, and wearing ambition on one’s sleeve can have the same effect. There is a fine line between arrogance and self-confidence. Legitimate self-confidence is a winner. The true test of self-confidence is the courage to be open — to welcome change and new ideas regardless of their source. Self-confident people aren’t afraid to have their views challenged. They relish the intellectual combat that enriches ideas.”
• “The operative assumption today is that someone, somewhere, has a better idea; and the operative compulsion is to find out who has that better idea, learn it, and put it into action-fast.”

Promotion Mindset.

When we have a promotion mindset, we have a clear goal or destination that we are headed toward and we are focused on making progress toward the goal or destination. In other words, we are purpose-centered. When we do not have a clear goal or destination, our default mindset is a prevention mindset, where our focus is primarily on not losing and avoiding problems. In other words, we are comfort-centered.

There have been multiple research studies that have verified that organizations with promotion-minded CEOs outperform organizations with prevention-minded CEOs.

Based upon the following quotes, it seems clear that Jack Welch has a promotion mindset:

• “Set stretch goals. Don’t ever settle for mediocrity. The key to stretch is to reach for more than you think is possible. Don’t sell yourself short by thinking that you’ll fail.”
• “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
• “If you want risk taking, set an example yourself and reward and praise those that do.”

Outward Mindset.

When we have an outward mindset, we see those we lead as being as important, if not more important as ourselves. This is critical for effective leadership because it is only when we see others in this way that we value them as they truly are: as people. When leaders see themselves as being more important than others (i.e., inward mindset), the consequence is that the leaders will see those they lead as objects, and treat them as such.

Jack Welch’s outward mindset is evident in these quotes:

• “Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others.”
• “When you were made a leader you weren’t given a crown, you were given the responsibility to bring out the best in others.”
• “Great leaders love to see people grow. The day you are afraid of them being better than you is the day you fail as a leader.”

Emulating Jack Welch.

Because Jack Welch had these success mindsets, he was able to pay attention to the right things and process information in such a way to maximize his positive influence on the organizations and people he served. If you can develop these mindsets, you will also unlock a greater ability to have a positive influence on the organization and people you serve.

Through my research, I have unfortunately found that only 5% of leaders are in the top quartile for all four sets of these mindsets. This suggests that most of us can improve our leadership effectiveness by better emulating Jack Welch and adopting these mindsets.

If you want to assess the quality of your mindsets, here is a free 20-question mindset assessment. It will provide you with an individualized and comprehensive mindset report, including directions on how to improve your mindsets.

 

Ryan Gottfredson, PhD., is a mental success coach and cutting-edge leadership consultant, author, trainer, and researcher. He is the author of “Success Mindsets: Your Keys to Unlocking Greater Success in Your Life, Work, & Leadership” (Morgan James Publishing). He helps improve organizations, leaders, teams, and employees by improving their mindsets.  As a respected authority and researcher on topics related to leadership, management, and organizational behavior, Ryan has published over 15 articles in a variety of journals, including The Harvard Business Review.

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How To Manage Better When Moonlighting As A Freelancer

If you’re keen on the saving and retirement part of TSR, you may be trying to be a successful freelancer as a moonlight gig. Freelancing can be a decent side hustle because it sees new money coming in almost immediately compared to trying to start an e-commerce business (or any other business where the potential rewards are far more distant and ephemeral).

Also, when you are dead set against being a business owner, maybe freelancing feels enough like being an office worker that it’s less scary to give it a try?

Here are a handful of suggestions to help manage things better when wanting to freelance.

Get Your Accounts Right from the Beginning.

If you’re not careful, it’s possible to quickly get into a financial mess by not tracking your business income and expenses regularly. While you can use a spreadsheet for this, sophisticated accounts packages make the task quicker and the tax filings easier later on too. Once you start using them, it’s easy to see how essential they are.

When comparing two popular accounting packages like FreshBooks and QuickBooks, some important things stand out. For instance, FreshBooks is less advanced but suitable for freelancers who prefer simplicity, whereas QuickBooks takes time to learn, but can handle many types of businesses including freelancing and selling products too.

To learn more about the differences between FreshBooks and QuickBooks, if either of them sounds right for you, head to this link. The article is published by PieSync, a leading integration cloud solution provider that understands software and SaaS solutions well.

Use Google Calendar to Lock Your Hours Down.

When you’ve already got a full-time job, it’s fair to say that there’s not much time available during the evenings to work with. The weekends will be busy with clearing your To-Do list, including running errands and updating or fixing anything that you couldn’t get to during the week.

To protect your free time from disappearing in a sea of other mundane tasks, it’s necessary to create blocks of time that you reserve for freelancing alone. By giving yourself a set schedule, everything else that’s a personal matter must get done at another time.

Avoid Conflict with Your Employer.

While it’s natural to want to use the skills that you’ve acquired in your job and offer a service based around them, it can create a potential conflict with your current employer. They may have a non-compete clause in your employment contract prohibiting working in “a like business,” so do check first if you’re stepping on a potential legal landmine.

Also, even if you are providing similar services and it’s allowed, avoid getting close to their client list. They will not have any sense of humor about it should a conflict arise. Even if you’re planning to leave full-time employment eventually, don’t get into the messy area of poaching clients as doing so can lead to legal trouble.

Freelancing on the side to increase your total income makes perfect sense as long as you do it correctly. It will certainly allow you to save more and retire sooner if you can handle the extra workload.

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Talking Rain Collaborates With The Recycling Partnership

In March 2020, Talking Rain Beverage Company announced that it had joined the Recycling Partnership, a nonprofit dedicated to promoting sustainability and improving recycling education among consumers. Talking Rain is the Preston, Washington-based producers of Talking Rain Waters, Sparkling Ice, and Sparkling Ice Plus Caffeine.

The company expressed its commitment to environmental sustainability, and this partnership is the company’s newest effort toward making their products eco-friendly,  informing their customers about recycling, and putting that commitment to sustainability into action..

The Recycling Partnership is a national non-profit organization that strives to make recycling more accessible for individuals, communities, and corporations. The partnership is engaged along the entire length of the supply chain. They work with manufacturers who create products and packaging, local governments that regulate recycling in their towns, and the recycling and material recovery facilities themselves.

When companies partner with the Recycling Partnership, they commit to making their products recyclable and environmentally-friendly, and they help fund the Recycling Partnership’s efforts to expand recycling all across the United States. According to their Press Release, Talking Rain is now one of 46 brands that fund the Recycling Partnership, and the list is consistently growing.

Talking Rain’s main sustainability goals are to educate customers about its products’ ability to be recycled and to get more recyclables back into the circular economy. As of 2020, all Talking Rain Waters, Sparkling Ice, and Sparkling Ice +Caffeine products are made from 100% recyclable material, including the cans, bottles, wraps, labels, and corrugate trays.

Talking Rain has promoted sustainability through their manufacturing process for several years. In 2019, the brand saved 100,000 pounds of plastic by making its bottle labels thinner. The labels only decreased from 1.5 to 1.4 millimeters, but this small change saved a massive amount of material. The company also saved 250,000 gallons of water at its Preston, Washington campus by installing a new water main, sensor faucets, and water-less urinals in their bathrooms.

Beginning in 2020, all of Talking Rain’s packaging includes information for consumers on how to recycle. The company has announced that it is dedicating 25 percent of its direct-to-consumer communications to spreading awareness about its recyclable packaging and to instructing consumers on how best to recycle it. Also, Talking Rain has joined the American Beverage Association’s #EveryBottleBack initiative, a movement with the goal of getting every bottle and can recycled so that the materials can be reused.

Keefe Harrison, CEO of the Recycling Partnership, issued a statement about Talking Rain’s investment. He and the rest of the Recycling Partnership team are grateful for the beverage company’s support and are hopeful that this will increase recycling efforts among Talking Rain’s customers across the nation. Harrison says, “We are all in this bin together, and the investment by Talking Rain helps us educate Americans about what is and isn’t recyclable to help them feel more confident in recycling even more. Decreasing confusion and increasing access to recycling moves us one giant step closer to creating a system where the use of virgin resources is minimized, and materials are recycled over and over again.”

Talking Rain’s CEO, Chris Hall, also commented on the beverage company’s collaboration with the Recycling Partnership. He says, “We’re thrilled to be taking the next step in our commitment through our collaboration with the Recycling Partnership, which raises awareness around the importance of sustainability across the globe.”

This partnership is Talking Rain’s most recent gesture showing the brand’s fortitude in keeping their commitment to recycling, environmental sustainability, and consumer education.

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Make The First Impression Count: How To Dress for An Interview

First impressions really do count. Recent research carried out by 4 of America’s leading personality psychologists clearly demonstrated this. Their study showed that most people automatically decide what type of person you are within seconds of meeting you. This judgment is largely based on how you look. So, dressing well for an interview really is important.

Most of us know that we need to turn up for the interview looking smart. But, that is not enough. You need to pay attention to the little details and get them right. Below, we share some of the things most candidates still get wrong when deciding what to wear for a job interview.

Consider buying new glasses.

For those of us who need eyewear to be able to see clearly, choosing suitable glasses is important (see classic browline glasses by clicking the link). Some people own more than one set of frames. Something fun for the weekends and a more reserved pair that they can wear for interviews or while in the workplace.

Wearing scratched lenses, or eyewear that does not sit straight on your face is bound to make a bad impression. So, take a critical look at your glasses and replace them if necessary. Also, make sure that they are spotlessly clean.

The fact that there are plenty of online eyewear retailers means that this is no longer expensive to do so. Most people can easily afford to own more than one pair. You just need to choose your frames, send in your prescription and wait a week or so for your new glasses to arrive.

Wear good footwear.

Shoes and boots are expensive, so, understandably, few people are willing to buy a new pair for an interview. Provided your footwear is in good condition and fits in properly with the rest of your outfit this is not a problem. But, again, you need to take an honest and critical look at the shoes or boots you are planning to wear. If they look old-fashioned or worn, replace them.

Just be sure to wear them in before the interview. You do not want to hobble into the room. Or, have to complete appraisal tasks while suffering from aching feet.

Check how your outfit looks from behind.

Well before you are due to attend your interview, try on your entire outfit. Make sure everything fits and be sure to look at the back as well as the front. The easiest way to do this is to use your camera and a full-length mirror, like this.

Make sure you are not a victim of the weather.

When putting together your interview outfit make sure you think about protecting yourself from the elements. You do not want to arrive dripping wet or feeling overheated.

If you would like to learn more about how the way you look impacts your ability to land a job, just click here. When you do, you will be taken to the results of the 2009 academic study we mentioned at the start of this article.

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Tips For Setting Up A Remote Working Environment

by Leonard Callejo, Director of Online Marketing at Cisco Webex

Even before COVID-19 changed the landscape on working from home, it’s become an increasingly popular choice for the modern workforce. It’s also a convenient option for a variety of reasons, from caring for young children or housetraining a new puppy to avoiding spreading an illness if you’re under the weather but not too sick to work.

There are many situations where people who haven’t yet worked from home may want – or have – to do so. Let’s look at some practical advice for working remotely.

Create a productive space…

Offices are designed to facilitate work and give employees the resources needed to effectively do their jobs. When you work from home, you should try to create a similar environment.

If you already have a home office, you can easily start utilizing that space to work remotely. If you don’t, find an area in your living space where you can organize all of your resources and avoid distractions. You’ll also want to make the area comfortable. Consider investing in a comfortable, adjustable office chair that keeps your feet, knees, hips and elbows at 90 degree angles when sitting at your desk. Also, you may want to spend some extra money and invest in an adjustable desk that gives you the option of standing while working—these are great to keep the blood circulating throughout your body and keep your tendons from tightening up.

Online meeting and video conferencing tools are especially important for remote workers to connect with colleagues and supervisors, whether they’re in the office or also working from home. Make sure to pick a place with minimal background noise, good lighting and a decent backdrop. I recommend hosting a video conference with only yourself in attendance and your camera on to see how others will see you and your background before you host or attend a meeting.

… And enjoy the flexibility of a personalized work area.

Working in an office means taking everyone’s needs into account. Offices have to enable productivity for everyone involved. A home office caters to your specific needs. Consider these attractive perks that come with working from home:

• Playing music, news, or podcasts without having to wear headphones.
• Making a fresh meal for lunch instead of bringing it to work or paying to go out to eat.
• Freely moving around and working in your home office without having to worry about making noise or distracting others.

While it’s crucial to focus on the task at hand, a home office lets you do so in a way that’s uniquely suited to your personal style of working.

Build a schedule that works for you.

No matter where you work, you’ll need to hit deadlines and attend important meetings at scheduled times. However, you can take advantage of less-structured periods during the workday. You can set aside part of your lunch hour to catch up on chores or errands, or simply take a walk in your neighborhood.

Inc. contributor Christina DesMarais pointed out that a work from home environment gives you more flexibility when your focus starts to dip or a particularly complicated project reaches a critical juncture. Taking a little time to actively think through strategies or let your subconscious consider a solution is easier when you’re in space that you enjoy complete control over.

Create and follow a routine.

Routines help create the right frame of mind for everything from exercising and cooking to a consistent focus during the workday. PC Magazine has noted that the specifics of a morning routine are flexible. Whether you prepare the same way you would before you head into the office or take a different approach, your routine should align with putting you in the right frame of mind to start work.

For many, the regular routine when working from home entails dressing up as if they were going into the office and resisting the temptation of putting on sweatpants or yoga pants. How you dress can put you in the right state of mind to get work done.

Similarly, you should build a routine at the end of the day to help you transition back into focusing on your personal life. That may mean ensuring all of the items on your to-do list are crossed off and double checking your schedule for tomorrow’s important meetings and deadlines. Having a plan to concretely end the workday helps you keep your home and work life separate, even though you’re in the same physical space.

Leverage modern solutions for collaboration.

Working from home means there’s some physical distance between you, your colleagues, and your supervisors and managers. However, there are a variety of powerful systems available to bridge that gap and ensure you remain connected to the heart of your company’s operations.

You should consider having these 3 core tools at your disposal to make sure you do not skip a beat when working from home:

Video Conferencing App: Virtual meetings with video create the ability to see who you are engaging with, no matter where they are.  Looking someone in the eye always establishes better rapport and a stronger inter-personal connection.  Plus, these apps enable you to share your computer screen so you can virtually work side-by-side with your colleagues.

Team Messaging App: Messaging apps allow for timely, off-the-cuff conversations with attachments and key information that can be saved in a thread for later use. Messages can be posted anytime of the day, allowing discussions and the exchange of ideas to occur in real-time. There can be 1:1 or group messages aligned around teams or projects. This helps keep everyone connected and information can be collected and disseminated quicker than it would have been over text or phone.

Document Sharing/Collaboration Platform: Taking messaging a step further, document sharing via a collaboration platform allows documents to be shared and edited together, in real-time.

As technology has moved to the cloud, all these tools are easily accessible to anyone who finds themselves in a situation where remote work is a necessity, or who chooses to explore remote working arrangements. With these tools in hand, and the proper home office setup, you’ll be just as productive as in your company office—if not more.

 

Leonard Callejo, Director of Online Marketing at Cisco Webex, is a successful enterprise software digital marketing leader that has built agile, data-driven demand generation cultures that span start-up, high-growth, large enterprise and turnaround business situations. He has managed award winning, distributed, remote marketing teams spanning the globe for over 20 years. Currently, Leonard leads online marketing for Cisco’s Webex.com, a leader in software-as-a-service (SaaS) video conferencing and team collaboration solutions.

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