Top Tips For Starting an eCommerce Business

More and more businesses are entering the business world every single year than there ever has been before. One of the fastest growing industries, as a result, is eCommerce, which has capitalized on the internet and social media to grow start-ups at an incredibly fast rate. Still, this is no guarantee of success. While there are many successful eCommerce businesses out there, there are many more who never make it past the first few months.

With this in mind, you will need some important advice to follow on your journey, including the below four tops tips to help you reach success if you persevere.

Start small.

It is easy to get carried away with business ideas when you feel passionate about your product. However, it is always best to start small and work your way up. This could be by starting with the launch of only a few products, or by limiting shipping to the country where your business is based. If you do see a boom in business, you should know when to expand; going into global eCommerce is the best way to do this. For the most reliable advice on shipping your goods, it’s wise to read the TFG incoterms guide.

Perfect your site.

Lots of business owners feel the need to rush their website when they are aiming for an earlier launch date. But this can mean you end up with badly written website copy and sloppy design work that doesn’t appeal to your customers. Ideally, you should use your time wisely by hiring a website designer and a trusted copywriter to help. Doing so will give you the expertise you need, but it will also ensure the process is sped up. Once you have perfected it, you can begin to optimize it for SEO and share it on social media.

Use market research.

When it comes to selling a product, market research is one of the oldest tricks in the book. Before you launch, you must make sure your product is best suited to your target market, as well as your business branding. One of the most effective ways to see if your product is appealing to your target market is by running market research sessions in person or over the internet. Exchanging a free product for honest reviews allows you to tweak your product and expel any flaws from its makeup.

Make the most of social media.

It is no secret that social media has seen a boom in recent years. Many people have attributed the growth of eCommerce businesses to this boom, as it allows businesses to reach people across the whole world. You can start by sharing regular, multi-media content on your social media channels. When people begin to interact with this content, you can use it to reply to customer service inquiries and gather product feedback. One of the biggest trends, according to an Influencer Marketing Study, is enlisting the help of social media influencers to help sell your products, which can help you reach new markets.

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If You Want To Make A Sale, Stop Selling And Take These 4 Steps Instead

by Kory Angelin, author of “#sellout: How a Great Experience Can Help You #sellout of Your Product“

If you’re a sales professional, I have news for you: there’s a good chance you’re a failure at your job. 55% of people who make their living in sales don’t have the skills to succeed. And there’s one key skill that you have to learn: That’s how to stop selling, and make a sale.

Turn the tables and imagine this scenario: You’re in a mall, when the sales person walks up. “Can I help you with anything?” the sales person says.

What do you say? What do most of us always say? “No thanks. I’m just looking.” Just looking are two of the worst words in a salesperson’s day. 99.9% of people say they’re just looking even though they could use assistance. Why? They don’t want to be sold. So they politely put up a wall — and the salesperson is on the other side.

Most companies sell too much. Everything is about a sale. So customers are desensitized — they’re numb to your offer. They’re not ready to hand you their credit card and walk away with their product or service. And if you ignore that in the effort to put a sale, you’ll lose it. Instead, here’s how to get over that customer wall and actually make a sale:

1. Ignore the sale.

It may sound simple enough, but the numbers tell a different story:Just 13% of customers believe a salesperson can understand their needs. Key among those needs is to not have a salesperson focus so much on the goal of a sale that they ignore what the customer wants.

2. Focus on a great customer experience.

Here’s what the customer really wants: a great experience. A great experience, in which they feel like they’re being heard, that makes them not only interested in a product or service, but makes them believe in it. That means taking the effort to close the deal out of the equation until the end.

3. Plant the seeds.

There is a big difference between planting seeds and selling.  A skillful sales person plants a series of seeds. Consider the example of a trainer at a gym.  Often, fitness facilities offer a free session or assessment to attract new members. Then the trainer asks what the prospective member’s goals are — and immediately starts pushing themselves and the gym’s services as the best way to achieve those goals. What happens next? Usually, a maybe. Instead, it’s far more effective to find out those goals, and then ask: “If there were a program to help get you there, is that something you would be excited to have?”

The difference is that you’re not talking about what you or your company can do for the customer, but rather about finding their solution and getting the person excited about having it. It doesn’t mention the trainer. It doesn’t even mention the gym. The trainer’s listening to the potential new member, having a conversation, asking how they would feel, and giving them time to consider the answer.

4. Circle back to the sale only at the end.

By the trainer’s not talking about why he or she would be the best trainer for that person, they take themselves and their need to sell out of the experience, and instead focus on the person. The person feels like they’ve been heard. They’re not getting the hard sell. Of course at the end, seeds planted, the trainer should circle back and make it about the gym and the trainer — and that’s where the sale should and can happen.

A sale is only part of selling. It’s nothing more than a transaction: I take out my credit card, hand it to you, and then you run the payment and hand me the receipt. But it won’t happen unless you focus on the customer first — and that means a great experience in which they feel valued, listened to and respected. A customer is far more willing to purchase a product or service if they have had a great experience. As a salesperson, that’s what you need to spend your time on.

 

Kory Angelin is an award-winning fitness professional and two-time published author. Understanding that a great experience is what drives success in business, he has been recognized for such success in both television and print publications, and is a sought after motivational speaker. His new book is “#sellout: How a Great Experience Can Help You #sellout of Your Product“.

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User Experience Best Practices For Capturing Consent Post-GDPR

by Gareth Botha, UX Designer at Evident

The EU’s General Data Protection Regulation, or GDPR, is an unprecedented new data protection law that imposes compliance with stricter privacy rules, giving individuals greater control over their personal data.

Even without context, you’ve likely witnessed its effects in the form of a barrage of emails with updated privacy policies and consent requests that were sent to you in the weeks leading up to the GDPR’s enforcement on May 25, 2018.

Emails like these were typically marked spam or promptly sent to the trash folder, but as individuals began to recognize the volatility of their online data protection, they were particularly helpful for data subjects to understand how to exercise their privacy rights.

As technology adapts to meet new privacy regulations like the GDPR, user experience designers will play an important role in modernizing digital products and contributing to the adoption of current and future regulations.

One critical aspect of a UX designer’s responsibility is to understand and adapt to the new standards, ensuring that product workflows follow best practices to protect users’ privacy. With this in mind, UX designers should begin by prioritizing one of the GDPR’s core principles: Consent.

The GDPR defines consent as:

“Any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.”

Here are a few examples illustrating how capturing consent within a user’s experience can be adjusted to comply with GDPR requirements.

Consent must be explicit, not implied.

In this example, the user must explicitly click on a checkbox stating that they agree to the terms and conditions, and then click on a second checkbox stating that they agree to receive marketing newsletters. These are two separate and unrelated consent fields, and can not be bundled into a single record. If a user gives consent for one service, an organization can never assume implied consent for a related service.

Privacy by Default.

Following GDPR principles, organizations may never default to a state in which consent is pre-assumed. The default state should be the most private state, and the burden of acquiring privacy should fall on the business, not the user. In this example, the user is signing up for a webinar, which is completely unrelated to receiving an email newsletter. The default setting in this case should be the most private state, in other words, the “Add me to the newsletter” checkbox must default to being de-selected so that the user must explicitly consent to it, rather than uncheck it to request privacy.

Users should be informed.

Users must be clearly informed of their rights as data subjects, and should have the ability to revoke consent to access and/or process their personal data. In fact, consent should be just as easy for the user to revoke as it is to grant it. Information presented to the user should be in an easy-to-understand, natural language, and options to revoke it should never be hidden or made deliberately obscure or difficult to find. Content like privacy policies should be layered for usability, allowing users to make informed decisions on the use of their data.

Granular permissions.

Privacy controls for users should be laser-focused and specific, giving the user the ability to fine-tune what types of data they consent to making available. Data should never be bundled together in a way that punishes the user by making a service unusable because the subject did not consent to a certain type of non-essential data processing.

Context should be clear.

The user should be made aware of the implications of consenting to the collection of each type of data, along with why the data is needed, how the data is used, and who it will be shared with. The user should never be expected to make a decision on whether or not to consent to the use of personal data without knowing the context of why they’re doing so.

Organizations that invest in compelling user experiences to respectfully obtain consent from data subjects will see a distinct competitive advantage in the wake of GDPR.

Consent mechanisms that are easy to read and understand will eventually become the norm, but the sooner companies can implement a better user experience, the better. GDPR early adopters that leverage good user experience design to capture consent will find it easier to build long-term trust with their constituents.

Consent is just one aspect of GDPR where UX designers can provide support to help businesses adhere to the new data protection regulation. Stay tuned for more insight as we unpack additional ways that UX can support compliance.

 

A seasoned UX designer with more than a decade of experience, Gareth Botha is skilled in user adoption and ease-of-use. As Lead User Interface and User Experience Designer at Evident, his number one priority is creating optimal digital experiences for customers.

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How A Strong Logo And Brand Can Help Your Etsy Store Thrive

by Amanda Bowman of crowdspring

2018 has been the year of a lot of things, but towering over all of them in bespoke heels has been the year of the crafter.

With 1.9 million sellers, 31.7 million active buyers, and 45 million products, Etsy offers an enormous marketplace filled with ample opportunity for the nimble-fingered entrepreneur.

Etsy can take credit for many stories in which a good old-fashioned side hustle explodes into a legitimate, sustainable business.

But with so many sellers and products, the competition is fierce and success on Etsy requires more than just a unique craft or product.

Whether you’re rebranding a store you launched a few years ago or are starting a new store, read on to learn about ways you can transform your Etsy store into an attractive and memorable experience for your prospective customers.

The importance of branding your Etsy store.

To succeed on Etsy, your store should offer interesting, creative products. But you also need to be sure that your Esty store branding, and the branding on your products and product packaging, is memorable and stands out.

In any crowded market, having outstanding branding is the key to making sure you stand out as an appealing, reputable place for shoppers to spend their hard earned money. We’ve previously talked about the importance of branding in creating a good first impression:

A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy world, a strong brand is more important than it has ever been.

Your Etsy store’s products are displayed right alongside your competitors. The products and the photos you use to sell them are the first hooks to draw customers.

Once a prospective customer clicks on a product, however, the way you present yourself and your store become important.

A major part of Etsy’s appeal for people is the authentic, local-shop feeling of the store and product – even if that store is actually located thousands of miles away.

A professional logo design will help you close sales.

People shop on Etsy because they want something unique made by a real person, so imbue your logo with your personality – that special flavor and je ne sais quoi that belongs to you and you alone.

Etsy describes a brand as “the promise that a shop makes to its customers.”

Your brand tells your customers what they can expect from your products and what differentiates your products from your competitors’. Simply put, your brand is a combination of the image you are trying to project for your business, plus the associations and memories that your customers bring to the table when they encounter that image.

When it comes to showcasing a logo on Etsy, authenticity and representing yourself in a real and honest way is what counts.

Think about people visiting your Etsy store like they’re walking into an actual, physical store – that local experience that people instinctively are drawn to. The transaction between you and a customer on Etsy is personal; it’s a one-to-one, intimate relationship.

Your logo and store branding should reinforce this.

Your logo offers a visual way to reinforce your personable, real-person identity to customers, and a further reminder that what you’re selling came from you, not a mass produced factory. You want customers to come away from a sale with a positive impression so they tell their friends and become loyal customers.

A well-designed logo and thoughtfully executed brand experience are valuable assets if you want to cement a positive customer experience in every buyer’s memory.

The elements of a strong logo.

As we explained previously:

At its most basic, a logo is a small, symbolic piece of artwork that represents a business. But, we’ve dug a bit deeper than that. When you set aside all the design trends and fancy fonts, at its core, a logo must:

1 – Embody your brand.

2 – Be instantly recognizable.

3 – Be versatile.

4 – Be timeless.

Everything else is optional.

In fact, I’ll go one step further. Every design choice in your logo should exist only to serve and strengthen the four items listed above. And, if you meet these four requirements, many other commonly cited logo must-haves, like simplicity and memorability, naturally follow.

Beyond your brand: what’s your unique selling proposition?

Once you have your branding in place, consider your unique selling proposition (USP).

Your USP is, at its heart, what makes you unique; it’s what makes your products and your store stand out amongst your competitors.

Are you crafting your products from the highest quality materials, or are they created with a charitable purpose in mind? Maybe there’s one-of-a-kind exclusivity to be found in your products, and you can showcase the luxury your storefront offers.

Whatever it is, look for ways to incorporate and illustrate your USP somewhere strategically within your store. This will help provide a concrete identity for your Etsy store, and craft your brand as more than just a one-off point for purchase.

Connect your Esty store design to your brand.

Logos provide the first touchpoint between your brand identity and your customers.

But your overall design also needs to tie in with your logo to maintain a consistent feel. Etsy provides key opportunities for you to deliver that kind of consistent brand experience.

Every storefront on Etsy is provided with four separate visual elements for any store’s main page, and all of these should be consistent and work together to reinforce the personal brand and message you want customers to see.

The four image sizes used on an Etsy store page are:

Cover photo: 3360 x 840
Banner: 760 x 100
Shop logo / icon: 500 x 500
Profile photo: 400 x 400

Be sure you use consistent or complementary colors and imagery in those elements.

Spread it around.

Your logo and branding shouldn’t just live on your Etsy store.

Part of a great purchasing experience extends to the unboxing experience – make sure yours is on point. If you really want to thrill your customers and make certain they’ll be back, use your logo and branding elements in every aspect of your store experience: use them both online and offline.

Make sure you pay attention to:

Packaging: Any product a customer buys on Etsy must be shipped to them. The product packaging and packaging design you use to deliver your products is a perfect place to use your logo and branding. Even something as simple as having your logo printed on a sticker can go a long way. Use them in your product’s shipping box and give buyers a surprise pop of your brand when they receive it.

Business cards and stationery, and more: Make sure you display your logo on any business cards or stationary you might use. Many Etsy sellers include a handwritten note embossed with their logo along with the products they ship to customers. This extra special touch helps add the crucial human element to help personalize the buying experience.

Social media: Make sure all of your social media profiles reuse your store’s branding. You can resize and reuse your store’s cover image on sites like Facebook and Twitter, and you can display your logo as part of your Instagram profile.

People may come to Etsy for its unusual and novel wares, but they also look for the personality and humanity behind the products. Make sure your logo and brand puts you and what makes you special first, and don’t forget to take advantage of every branding opportunity available to you.

 

Amanda Bowman works in customer service at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design, and company naming services. Amanda helps guide crowdspring customers through the easy process of obtaining affordable, high-quality custom artwork and content for their business.

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Start Up Your Culture, Series A, B And C

by Harold Hardaway and Shannon Hernandez, Co-Founders of Cardigan Communications Group

One of your most important roles as a business owner is defining and curating the culture of your organization. A good culture ensures a strong connection between your product, purpose, people and work environment to support your long-term strategy.

When we started Cardigan Communications Group, we talked up our company to our friends and told them how we help organizations find their voice and bring their culture to life. Many of them said, “My company could really use help with this.” After receiving several of those comments, we realized something all of these friends had in common — they all worked for startups.

Knowing a lot about culture and a little about startups, we did our research to understand their unique challenges and interviewed friends who either lead or work in startups. Though most founders would agree culture is important in an organization’s success, it often takes a back seat to product development and generating a profit in the early stages of an organization’s life.

This is especially true for startups that experience periods of rapid, sometimes exponential growth and increased expectations for financial performance with each series of funding. There are several infamous examples of startups and even established companies that have allowed cultural issues to linger too long. These organizations, and sometimes their customers, suffer from damaged reputations and pay the price for their mistakes.

It’s much easier to correct your culture as you go than to try to right the ship years later. Alongside the growth of your product and profit, set the foundation of a strong organizational culture to prepare for the next stage of growth.

What Do We Mean by Culture.

Culture is “the way we do things around here.” It’s “the right thing to do.” To paraphrase Edgar Shein, culture is a way of doing things that is learned over time and it shows up in our environment, what we say, and what we believe at our core.

Think of culture as an enabler, and when culture matches strategy an organization will experience improved organizational alignment, engagement, decision-making, and ultimately, performance.

Something like that is surely not easy to achieve. For startups, we recommend focusing on a few foundational cultural “building blocks” (and getting it right) at each stage of growth.

Series A – Define Your Vision & Values. 

It’s definitely possible to articulate the vision and the supporting values at the beginning, or seed phase, of an organization’s life, because much of your cultural DNA is based on the principles and values of the founder. By the time a start up reaches Series A, there’s enough history for the founder to become clearer on their vision. The founder and first hires have overcome obstacles and understand the behaviors that prove to lead to success.

This is the time to create or recalibrate your vision statement.

A vision statement is a “north star” of sorts that guides everything the organization does. It needs to be unique to the organization and aspirational enough for everyone in the organization, regardless of their role, to find their way to it.

The same can be said for your core values. We casually refer to these as the “words on the wall.” They are the guiding principles or behaviors that, if stuck to, will lead to the achieving the vision.

It’s important that you give this step the time needed to get it right, as it is foundational for everything your organization does and will often serve as a litmus test for knowing if you’re doing the right thing or determining your next step.

For leaders who are currently in the process of trying to define your vision and values, I would recommend “Find Your Why” by Simon Sinek as a great resource to define who your organization is at its best.

Series B – Develop Internal Communication & Recognition Programs. 

Internal Communications & Internal Brand.

In the early years of a start up, it’s the founder and first hires working together day in and day out. Everyone is working in close proximity, or at least frequent communication with each other, so it’s easier to build and maintain camaraderie and connection.

But as the organization grows in Series B, the distance from the founder becomes greater and systems for communication and connection become paramount.

The key to an effective communication plan is to determine the communications vehicles (i.e. delivery method) you will use and timing (e.g. daily, weekly, quarterly, etc.) of each communication. We call the combination of vehicles and timing rhythm.

Your audience and the content you are trying to communicate determine the rhythm you choose for your organization. If your employees are all in one location you can do a weekly face-to-face team meeting, or if you have telecommuters, you can have a videoconference. For information that is more pull than push, a weekly email from the founder can be effective.

When you begin to create your vehicles and make collateral pieces, having an internal brand and style guide brings your culture to life in a tangible way on your intranet site, email, PowerPoint, and Word documents.

Recognition & Rewards.

As a startup grows, the equity position offered to new employees goes down as the number of employees goes up. This means there’s less skin in the game for second and second plus hires.

Recognition programs are great ways to reinforce the values of your organization and provide real life examples of what good looks like to your other employees.

Not all recognition programs have to be incentive based programs that require payouts to employees. Peer-to-peer recognition or years of service celebrations are meaningful, cost effective ways to show appreciation to your employees. 

New Hire Orientation.

New hire orientation is a great way to take the magic created by the founder and first hires and teach new employees what makes your organization special.

An introduction to your vision and values and the way work get’s done in your organization can help reduce any missteps new hires may make along the way and will speed up the acculturation process. Besides, no one is going to know how you like things done unless you tell them.

Series C – Leadership Development & Employer Branding. 

Leadership Development.

The increased distance from the founder also means that the organizational hierarchy gets a little taller. It isn’t possible for founders to manage all employees, so there is a need to create another level of management.

Series C is the time to develop clear expectations of leadership.

People leave managers not companies, so giving managers the tools to develop their employees and a framework to reinforce the culture you want for your organization is important. It’s also important that managers live and breathe the organization’s values.

Change is a constant in today’s work environment, but even more so for startups. Train management to keep your company values consistent while managing change within their team.

Employer/Talent Branding.

In this phase of funding, the organization is looking to scale. Establish a strong employer brand to communicate why you are an employer of choice. Your employer brand quickly and accurately sells what’s best about your organization to potential hires. This messaging, look and feel can be used on print materials and your company’s careers website.

 

 

Dr. Harold Hardaway built his career navigating executives and organizations through change initiatives and helping them turn their culture into a strategic advantage. He serves as Principal Consultant for Cardigan and also shares his expertise as a speaker and writer on organizational development, organizational research & assessment, team building, corporate culture, professional development and more.

Shannon Hernandez is a gifted communication and marketing strategist who, over the last 15 years, has made a name for herself creating game-changing communication & health and wellness initiatives that facilitate organizational and personal growth. Today, she serves as Principal Consultant for Cardigan, and also shares her expertise as a speaker and writer on personal branding & professional presence, HR communications, health & wellness promotion, social media strategy, and more.

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How Much Can I Earn Through Forex Affiliate Marketing?

Affiliation, as you probably already know, is a type of marketing channel where an individual encourages other people to deal with a particular business. A person who refers someone gains a substantial reward. Accordingly, the forex affiliate marketing means referring other people to a particular forex trading merchant in return for a certain pay-out as a referral reward.

Forex affiliate marketing is currently a buzzword in forex trading. The chief reason lies in the high pay-out associated with the forex affiliate program. Many forex merchants are paying as much as $500 for a successful referral. If you join the VIP forex affiliate program like Rofx.net you will receive up to $1000 as a commission. Rofx.net has a wide variety of forex affiliate programs starting with $100 (check it out at https://forex-affiliates.trade/affiliates/).

This clearly shows that there is absolutely no limit as to how much money you can earn with the forex affiliate programs. Credit for this goes to many amazing advantages that the field of forex affiliate marketing has to offer.

Advantages of Forex Affiliate Marketing.

Forex Market is Ever-Changing.

There are lots of countries in the world with various currencies. This means a large number of currency types are traded on the forex market. If you are in the habit of listening to the financial news, you will probably agree on the fact that each and every day is filled to the brim with financial events, especially in regard with one or the other currencies. Hence, for promoting their forex affiliate links, the individuals always have content ready. This is unlike any other industry in the affiliation sector.

The plenitude of Marketing Tools.

There is not just a single way to promote forex affiliate links. In fact, plenty of marketing tools like widgets, forex calendars etc. are available which makes forex affiliate marketing a highly lucrative side job. The more marketing tools you use, the more people will be potentially clicking on your affiliate links and joining the linked forex program. This ensures a steady flow of income for you.

Supplement Forex Affiliate Income with AdSense.

Cost per click rewards provided by forex industry is substantially higher as compared to other industries. Hence, you can actually supplement your forex affiliate income by including AdSense. This fuels the factor that the potential of earning through forex affiliate marketing is almost endless. Moreover, forex merchants allow you to choose any advertising model as long as the same is legally accepted.

Conclusion.

Forex affiliate programs indeed yield lots of rewards. However, apart from increasing the possibility of earning as much as you can, it has increased the competition too. Therefore, if you are looking to enter into a forex affiliate program, make sure that you have prepared yourself to work hard under all circumstances. Be patient and your hard work will indeed be rewarded in the long run.  

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4 Tips To Get Biggest Bang For The Buck With Custom Conference Bags

Do you intend to sponsor a business conference? Why not use this opportunity to impress the conference attendees and gift them conference bags that will help them remember your brand?

It’s a common practice for conference sponsors to distribute freebies. It makes the attendees feel appreciated. However, if you put your entire focus on what’s inside the bag and not the goodie bag itself, you’re missing out on a great opportunity to promote your brand.

High-quality conference bags stay with the delegates for longer. Whenever they use the bag, they will be reminded of your business. With your brand name and logo imprinted on the bags, your brand will get more exposure.

When it comes to choosing the conference bags, you should think of ways how you can impress the delegates so that they don’t just throw away goodie bags. Here are a few tips to help you get a good value for your money:

1. Think about the Delegates.

While it’s important to invest in good quality conference bags, you should understand the needs of the delegates attending the conference to choose the bags they will find useful.

If the conference is for corporate workers, it may be a good idea to order satchels that can accommodate their laptop and smartphone. On the other hand, if the conference will be attended by blue-collar workers, you should consider investing in backpacks. You can order Custom Gear conference bags with custom designs to make a positive impression on the conference attendees.

2. Make Sure the Bag Perfectly Fits the Conference Material.

When it comes to choosing conference bags, many sponsors opt for tote bags. Although these bags are cheap, they can negatively affect your reputation. What if the bag is too small and the conference material doesn’t fit in the bag?

Before you order conference bags, make sure they are big enough for keeping the conference material.

3. Send the Conference Bags a Week Prior to the Conference.

If delegates from different cities are invited to the conference, it’d be a good idea to send them a bag prior to the conference. They can use it to pack the stuff for an overnight stay in the city.

It may seem strange to send the conference bags prior to the conference, but it can help your brand. Think about the impact it’ll make when myriads of delegates walk through the airport with the bags carrying your brand name. It’ll capture the attention of the passersby and raise awareness.

4. Present Your Bag as a Gift.

The presentation matters the most when it comes to distributing conference bags among the delegates. Handing over the bags and accompanying items at the door gives the impression that you don’t value the conference attendees and are distributing cheap giveaways. You should rather leave them on tables or hang them on the back of chairs.

Picking the right conference bags for delegates can be a daunting task. But with the aforementioned tips, you can get a good return on the investment.

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